Modified rebuy purchase - Study guides, Class notes & Summaries

Purchasing correct answers The activity of acquiring goods or services to accomplish the goals of an organization goals of formal purchasing org correct answers - uninterrupted flow of materials - manage inventory - improve quality - developing and managing supplier relationships - reduce admin costs - advance firm's competitive position - *ACHIEVE LOWEST TOTAL COST Total cost of ownership correct answers involves more than purchase price: it considers... - *FACTORS THAT DRIVE COST...

CIPS L4M2 Defining Business Need

business and organizational customers - ANSWER any buyers who buy for resale or to produce other goods and services purchasing managers - ANSWER buying specialists for their employers multiple buying influence - ANSWER several people share in making a purchase decision--perhaps even top management buying center - ANSWER all the people who participate in (or influence) a purchase requisiton - ANSWER a request to buy something purchasing specifications - ANSWER a written description...

MKT 415 Exam 1 (Debbie Coleman) 2025 Key differences between B2B and B2C markets The nature of the customer (user) and customer usage purpose. Intended user and intended user purpose We must know how we created value for them. Understand the importance of the good/service relative to other goods. Who is the intended user? What is the intended user purpose? Types of business markets Producers, resellers, governments, institutions. Types of commercial enterprises Users, Ori...

CIPS L4M2 Defining Business Need questions correctly answered 2023Types of Purchases new buy, straight rebuy, modified rebuy Straight rebuy purchase Routine purchases of the same products under approximately the same terms of sale Modified rebuy purchase When new-task purchases are changed on repeat orders or straight rebuy purchases are modified New purchase A purchase of an item for the first time Examples of straight rebuy purchases Utilities (gas, water, elec...

QUESTIONS AND ANSWERS

In B2B markets, it is negotiated pricing vs. fixed pricing which is commonly found in B2C markets. T or F correct answers True When looking at how B2B marketing interacts with B2B strategy, _________ describes what the firm does differently, better, or as well as the best. It can be tied to virtually any value proposition, including price, quality, service, speed or innovation correct answers Advantage When selecting a market, questions revolving around the fit such as "what alternatives ...

Foundation of Marketing Peregrine Global/ 108 Q&A/ A+ Score Solution. Convenience purchases - Answer: Staples (standard, frequently consumed goods such as bread or gas) and impulse purchases (candy or National Enquirer available near the check-out stand). (B2C low) Shopping purchases - Answer: Going online to C to find a restaurant and make reservations when heading out of town. (B2C moderate) Specialty purchases - Answer: A new car, fashion shows, an expensive laptop computer. (B2C ...

MKTG 400 Exam 2 - Kansas State University Questions and Answers 100% Accurate Organizational Buyers manufacturers, wholesalers, retailers, service companies, not-for-profit organizations, and government agencies that buy products and services for their own use or for resale 3 types of organizational markets Industrial, reseller, government Industrial firms process a product or service they buy before selling it again to the next buyer Resellers Wholesalers and retailers...

What is the first stage in the consumer purchase decision process? (5-1) - Answer-problem recognition The brands a consumer considers buying out of the set of brands in a product class of which the consumer is aware are collectively called the _______. (5-2) - Answer-consideration set What is the term for post-purchase anxiety? (5-3) - Answer-cognitive dissonance The problem with the Toro Snow Pup was an example of selective __________. (5-4) - Answer-comprehension What three attitud...