Promotional mix elements - Study guides, Class notes & Summaries

Promotional Mix - correct answer -1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion - correct answer -Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy - correct answer -a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer compe...

Promotion - Answer all forms of communication to consumers - Advertising - Personal Selling - Sales Promotion - Public or Community relations - Sponsorship - Answer Promotional mix elements: advertising - Answer a form of one way mass communication about a product, service, or idea, paid for by an identified sponsor personal selling - Answer an interactive form of interpersonal communication designed to build customer relationships and produce sales or sports products, s...

MKTG 330 CSULB Moisio Exam 1 Question and answers 100% correct 2024 MKTG 330 CSULB Moisio Exam 1 Objectives of MARCOM Programs - correct answer Informing, Persuading, Inducing Action Informing - correct answer Telling customers about their products, services, and terms of sale Persuading - correct answer convincing customers to choose certain products and brands, shop in particular stores, go to certain websites, attend certain events, and other specific behaviors Inducing Action -...

BUSA ACTUAL EXAM QUESTIONS AND CORRECT ANSWERS LATEST 2024 UPDATE A marketing strategy consists of the following elements: - Answer- the target market and the marketing mix only Which of the following is NOT a promotional method used to inform and persuade targeted customers to buy a product? - Answer- distribution The middlemen in a distribution channel are sometimes called - Answer- wholesalers A target market is a group of people who have completed surveys, questionnaires, and ot...

Saylor - Principles of Marketing Exam Questios with 100% Correct Answers When designing a marketing plan, companies should start with which of the following? a. Research b. Customers c. Profit goals d. Product - answerCustomers Advertising, public relations, personal selling, and direct marketing are examples of which aspect of the marketing mix? a. Place b. Price c. Product d. Promotion - answerPromotion Which of the following is bringing offerings to the consumer in a way ...

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

WGU C201 Chapter 13Promotion - correct answer The function of informing, persuading, and influencing a purchase decision. Integrated Marketing Communications (IMC) - correct answer The coordination of all promotional activities—media advertising, direct mail, personal selling, sales promotion, and public relations—to produce a unified, customer-focused promotional strategy. Promotional mix - correct answer Combination of personal and nonpersonal selling components designed to m...

MKTG 3340 Final - SMU Review Exam Questions 2024. What are Some Errors in Communication? - correct answer sources may not adequately transform the abstract idea into an effective set of symbols a properly encoded message may be first sent through the wrong channel and never make it to the intended receiver the receiver may not properly transform the set of symbols into the correct abstract idea feedback may be so delayed or distorted that it is of no use it the sender Encoding - co...

What are the key differences between promotion and marketing? A. Promotion is a form of persuasion used to get a consumer to take action. B. Promotion entails meeting the needs and wants of consumers C. Marketing is part of the promotional mix D. Marketing is a form of persuasion used to get a consumer to take action. correct answers A. Promotion is a form of persuasion used to get a consumer to take action. A segmentation strategy.... A. Is typically used when crafting a message B. Is ...

WGU D077 EXAM Study Guide What uncontrollable marketing element provides user input as to how the company delivers upon its value proposition? Quality control inspections Product delivery schedule Competitive elements Consumer feedback -Consumer feedback Which controllable marketing function should a company use to achieve its firm-level goals and to satisfy the target customers' needs and wants? Sales Promotion Production Product -Product Which controllable element is included i...