Trade desk - Guides d'étude, Notes de cours & Résumés

"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. False A data management platform (DMP) helps you evaluate audience data by: All apply Conducting lookalike modeling Forecasting available impressions Segmenting users A DSP activates the data stored in a DMP. True Cost per mille (CPM) measures: The price an advertiser pays per 1,000 impressions

Help Articles PRE-ASSESSMENT: HR COMPLIANCE AND EMPLOYEE RELATIONS (PAM2) Attempt #1 Status: Not Passed 1. What is the type of business that involves two or more individuals who operate a business together for pro t? YOUR CORRECT ANSWER ANSWER Franchise Partnership Joint venture Sole proprietorship What is an advantage of franchising? YOUR ANSWER CORRECT ANSWER Ease of formation No special taxation Low organizational costs Name and product recognition Whic...

TRADE DESK PROGRAMMATIC PRINCIPLES EXAM 2024 UPDATE WITH A LOT OF QUESTIONS WHICH ARE CORRECTLY ANSWERED

What does "PII" stand for? : Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. : True The major difference between a true DSP and an ad network is: : An ad network focuses on both the demand side and supply side As RTB evolves: : The epicenter of power moves from the sell side to the buy side If you are the only one on the marketing plan, your frequency window might be: : Not serving as...

The economic concept of liquidity is important in digital advertising because: Digital advertising is a marketplace Liquidity measures how quickly an asset can be converted to cash Healthy marketplaces require liquidity All answers apply - ANSWER All answers apply Real-time bidding (RTB): -Cuts out the buyer -Prices online inventory via an auction -Requires a background in stock trading -Favors relationships over efficiency - ANSWER Prices online inventory via an auction

The Trade Desk: Audience Activation Exam Questions And Answers A campaign's strategy depends on the sales cycle of the product being advertised. True False - ANS True Recency plays a more important role in retargeting strategies than with other campaign strategies. True False - ANS True When should you start optimizing? Day 1 Day 7 Day 14 As soon as there is enough data to inform decisions - ANS D When budgets are large, you should focus on more granular targetin...

TRADE DESK: PROGRAMMATIC PRINCIPLES EXAM 2024 UPDATE WITH A LOT OF QUESTIONS WHICH ARE CORRECTLY ANSWERED & ALREADY GRADED A+

A campaign's strategy depends on the sales cycle of the product being advertised. : True Recency plays a more important role in retargeting strategies than with other campaign strategies. : True When should you start optimizing? : As soon as there is enough data to inform decisions When budgets are large, you should focus on more granular targeting with your campaign. : False Add data is created equal : False "Data exhaust" refers to data generated as trails or information bypro...

THE TRADE DESK EDGE : MARKETING FOUNDATION EXAM 2024/25 WITH FREQUENTLY TESTED QUESTIONS WITH CORRECT ANSWERS GRADED A+

The Trade Desk EDGE: Marketing Foundations exam 2023 complete