4ps - Study guides, Class notes & Summaries

Marketing correct answer: the activity, set of institution, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large The 4Ps correct answer: -place (delivery of marketing) -product (creation of marketing) -promotion (communicating w/market) -price (exchange of marketing) Market Research correct answer: -the function that links the consumer, customer and public to the marketer through informati...

MARK 3000 McManus Test 1 -solved Marketing - Correct ️️ organizational function and set of processes for... 1. CReating, CApturing, COmmunicating and DElivering value to customers 2. Managing customer relationships in ways that benefit the organization and stakeholders Anticipating (research) and determining the needs/wants of consumers (target market)... - Correct ️️ and satisfying those needs through the use of the 4P's to create long term exchanges of value Value - Correct ️...

MGT 103 – Midterm Questions And Answers Triple Bottom Line Profit, People, Planet: Financial, Social, and Environmental consequences of business decisions. The Value of Proposition Helps summarize why a consumer should buy a product or use a service. Marketing Mix, 4Ps Product, Price, Promotion, PLacement Environmental Forces Social, Economic, Technological, Competitive, and Regulatory Strategic planning Ongoing process of making decisions that guide the firm both in the short term ...

MCQ TESTBANK ON MARKETING MANAGEMENT PGDM-1/ACTUAL QUESTIONS WITH 100% CORRECT ANSWERS/A+ GRADE 1. Good marketing is no accident, but a result of careful planning and . A. execution B. selling C. strategies D. tactics 2. Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the side. A. creative B. selling C. management D. forecasting 3. The most formal definition of marketing is . A. meeting needs profitably...

intangibility inseparability variability perishability - Nature and characteristic of a service Product Price Promotion Place - What are the 4 Kotler's Market Strategies? Intensity of Competitive Rivalry Threat of New Entrants Threat of Substitute Bargaining Power of Customers Bargaining Power of Suppliers - What are Porter's 5 forces? Conceive Plan Develop Qualify Launch Deliver Retire - What are the 7 phases of PLC? Conceive Plan Develop Qualify - What are the ...

MGT 103 Final Demill Questions And Answers Market Segmentation the process of dividing a market into (1)Identify market needs -what problem do I need to solve for the market- in terms of product feature, expense, quality, convenience (2) Link needs to actions- target market, who has that problem. (3) Execute marketing program actions - Marketing mix, 4ps Seven stages of the new-product process 1. new product strategy development 2. idea generation (get from customers, employees, close...

Product - ANSWER-_______ is the most essential decision in the 4Ps because it is what the consumer is receiving in the exchange. Intangibility - ANSWER-The extent to which you have something concrete Experience Marketing - ANSWER-Consumers ar buying the experience broadly - ANSWER-Define competition ___________ Product Mix - ANSWER-A company's product lines Breadth - ANSWER-Number of product lines. For example, Frigidaire sells refrigerators, washers, dryers, ranges, etc. Depth - ANSWER...

BUAD 307 Final Cumulative Study Guide Questions And Answers Customer value ANS the relationship between benefits and the sacrifice necessary to obtain those benefits Value = Benefits received / Sacrifices made -Tools to provide customer value (4Ps 1. Product 2. Price 3. Place 4. Promotion Considerations in determining suitability for products and services for sale online ANS -Value to bulk ratio -Selling a paper towel online is not that worth it -Extent of customization -Absolut...

Product - ANSWER-_______ is the most essential decision in the 4Ps because it is what the consumer is receiving in the exchange. Intangibility - ANSWER-The extent to which you have something concrete Experience Marketing - ANSWER-Consumers ar buying the experience broadly - ANSWER-Define competition ___________ Product Mix - ANSWER-A company's product lines Breadth - ANSWER-Number of product lines. For example, Frigidaire sells refrigerators, washers, dryers, ranges, etc. Depth - ANSWER...

Product - ANSWER-_______ is the most essential decision in the 4Ps because it is what the consumer is receiving in the exchange. Intangibility - ANSWER-The extent to which you have something concrete Experience Marketing - ANSWER-Consumers ar buying the experience broadly - ANSWER-Define competition ___________ Product Mix - ANSWER-A company's product lines Breadth - ANSWER-Number of product lines. For example, Frigidaire sells refrigerators, washers, dryers, ranges, etc. Depth - ANSWER...