Adv 318j Study guides, Class notes & Summaries

ADV 318J Wilcox Exam 1 - Chapter 4 | Questions and Correct Solutions | Latest update 2024/2025 | Graded A+ Pros of advertising - Answer -1) Advertising informs 2) The economic effects of advertising lower the cost of products 3) Advertising addresses a wide variety of basic human needs 4) Advertising only reflects society's priorities 5) Advertisers are showing much more sensitivity 6) Advertising is a source of fulfillment and liberation7) Advertising is Democratic art 8) Advertising...

Advertising at the Edge of the Apocalypse: How does Jhally describe the nature of advertising in a consumerist society? - takes up more space, there is no escape, it is everywhere Advertising at the Edge of the Apocalypse: What does he mean when he says "advertising has colonized our culture"? - literally ads are everywhere and in everything Advertising at the Edge of the Apocalypse: According to Jhally, what was Eisenhower's warning for the American people? - "we must avoid the im...

T/F Consumer behavior is often straightforward and consistent - False What is consumer behavior? - all things related to how humans operate as consumers Consumer behavior is... - complex and varied due to many influences Successful IBP comes from understanding your... - potential consumers What are the perspectives of consumer behavior? - psychological sociocultural Psychological Perspective - approaches consumers as systematic decision makers who process information

Brand promotion can be identified as... - the coordination of various promotional tools to create widespread brand exposure. The two major components of the mass-mediated communication model are what? - 1. production 2. reception Brad and his wife, Carla, are watching a commercial they have never seen before. Brad thinks the commercial is humorous, however Carla does not and finds it uninteresting. This example illustrates.. - that ads are interpreted differently based on a person's exp...

ADV 318J Wilcox Exam 1 - Chapter 3 | Questions and Correct Solutions | latest Update 2024/2025 | Graded A+ (T/F) Advertising is a product of modern times and modern media - Answer -True Advertising came into being because of these four major factors: - Answer -1) The rise of capitalism 2) The Industrial Revolution 3) The Emergence of Modern Branding 4) The rise of modern mass media (T/F) One of the tools used to stimulate demand is advertising - Answer -TrueThe Industrial Revolution ...

ADV 318J Wilcox exam-4 | Questions and Correct Solutions | latest Update 2024/2025 | Graded A+ Which of the following is not a component of the IBC strategy? - Answer -Testing Media Creative Budgeting ALL OF THE ABOVE are components of the IBC strategy Which of the following is not helpful in determining a good ad concept? - Answer -Will it work on a billboard? According to the richards richards group, ____ is currently the leader is US digital ad spending - Answer -Google Accordin...

ADV 318J: Exam 2 (Wilcox) Test | Questions and Correct Answers | latest Update 2024/2025 | Graded A+ account planner - Answer -in an advertising agency, the professional who synthesizes all relevant consumer research and uses it to help the team design a coherent advertising strategy for a client's brand or product account services - Answer -a team of agency managers that identifies the benefits a client's brand offers, its target audiences, and the best competitive positioning, and ...

American Advertising Federation (AAF) correct answersmaintains the "Advertising Code of American Business" Advertising Code of American Business correct answers-truth -responsibility -taste and decency American Association of Advertising correct answers-maintains a "Standard of Practices" -the "4 A's" The National Advertising Division (NAD) [of Better Business Bureaus] correct answers-investigates dishonest advertising on a consumer's behalf -contacts an offending advertiser...

ADV 318J Wilcox Exam 1 - Chapter 18 | Questions and correct Solutions | Latest Update 2024/2025 | Graded A+ Public relations - Answer -A marketing and management function that focuses on communications that foster goodwill between a firm and its many constituent groups What is the role of public relations? - Answer -To foster goodwill between a firm and its many constituent groups What percentage of employment of PR managers and specialists is expected to grow by 2020? - Answer -20 per...

Advertising is - a business, an art form, an institution, a cultural phenomenon Advertising must - be paid for be delivered to an audience via mass media be attempting persuasion Integrated brand promotion - 1. is a process 2. uses a wide range of promotional tools that have to be evaluated and scheduled 3. all tools need to work together 4. widespread brand exposure