Bcg growth model - Study guides, Class notes & Summaries

Organization - Answer-A systematic arrangement of people to accomplish some specific purpose Why do we have organizations? - Answer--efficiency; to accomplish specific objectives -serve society -provide careers How do organizations accomplish their objectives? - Answer--Basic framework of management -Decision Making Basic Framework of Management - Answer--Planning -Organizing -Leading -Controlling Management - Answer-The process of achieving goals, effectively and efficiently through, ...

MKT 315 GCU Topic 1 questions with 100% correct 2024/2025Marketing - correct answer the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Marketing Concept - correct answer The business orientation model that involves creating value and satisfying consumer needs Marketing Mix (4 P's) - correct answer Product, Price, Place, Promotion Marketing Plan - co...

WGU D077 TIna worked with a packaging company, Company X, to create a new method for processing mixed paper waste into recyclable product for resale. Another packaging company, Company Y, a competitor of Company X, has also approached and offered to help Ana develop recyclable product for resale. Ana knows that helping Company Y will automatically reveal the newly learned techniques to its competitor, Company X. Which ethical dilemma does this raise for this owner? - Nondisclosure ...

The ________ is the central instrument for directing and coordinating the marketing effort. : Marketing plan _____ are SBUs with a low share of low-growth markets-they may generate enough cash to sustain themselves, but they do not hold the promise of ever becoming real winners for the firm. : Dogs In the Boston Consulting Group (BCG) model to analyze a firm's strategic business units, or SBUs, the vertical axis reflects the: : industry growth rate Gillette continues to manufacture Li...

Ansoff Matrix Ans: a decision making tool used to analyse a firms potential for growth Abell's Framework Ans: 3 questions, what are the customers of the organisation ? How can the organisation meet the needs of its customers ? What techniques are employed by the organisation to meet these needs ? BCG Matrix Ans: a means of analysing the product portfolio and informing decision making about possible marketing strategies Business Model Canvas Ans: A strategic management tool to quick...

Agile - Answer An umbrella term used to describe a group of iterative incremental product development principles and methodologies that support the Agile Manifesto Agile Manifesto - Answer A conceptual framework that emphasizes four central values and twelve supplemental principles encompassing an iterative and people orientated approach to product development. (Also called the Manifesto for Agile Software Development.) Agile Theory - Answer Holds that Agile is designed to follow a non-li...

Product Manager Certification (AIPMM, 2023) | Questions & 100% Verified Answers Product Manager Certification (AIPMM, 2023) | Questions & 100% Verified Answers Agile Theory - ANSWER - Holds that Agile is designed to follow a non-linear path more closely approximated to that of new product development instead of the more predictable path of manufacturing, which typically follows a serial process. Alpha Test - ANSWER - Alpha test is the first formal test of a newly developed hardware or softw...

TIna worked with a packaging company, Company X, to create a new method for processing mixed paper waste into recyclable product for resale. Another packaging company, Company Y, a competitor of Company X, has also approached and offered to help Ana develop recyclable product for resale. Ana knows that helping Company Y will automatically reveal the newly learned techniques to its competitor, Company X. Which ethical dilemma does this raise for this owner? - Answer Nondisclosure What is the...

Three dimensions of corporate strategy - Answer-1. Vertical Integration 2. Diversification 3. Geographic Scope Make or Buy continuum - Answer-Establishes the boundary of the firm. Arrangements between firms that involve the sharing of resources and capabilities with the intent of developing processes or products Vertical Integration - Answer-The firm's ownership of the inputs needed for production or of the channels through which it distributes its outputs through the value chain. ...

Exchange - correct answer An exchange can take place only if the following five conditions exist- 1. There must be at least two parties 2. Each party has something that might be of value to the other party 3. Each party is capable of communication and delivery 4. Each party is free to accept or reject the exchange offer 5. Each party believes it is appropriate or desirable to deal with the other party Four Marketing Philosophies - correct answer ...