Cmkg - Study guides, Class notes & Summaries
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CMKG CPCM study guide exam GradedA 2024
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CMKG CPCM study guide exam GradedA 2024 
A. Market shares. Through a compilation of banners in the data. - CORRECT 
ANSWER-Which of the following analytics is NOT available in retailer POS data? 
A. Market shares. Through a compilation of banners in the data. 
B. All of these analytics are available in retailer POS data. 
C. Trends. Through time variations available in the data. 
D. Sales and profit analysis. Through total store, aisle, department, brand, and 
segment. 
E. Shopper insights. T...
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CMKG CPCM Exams 2024 final for actual exam
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CMKG CPCM Exams 2024 final for actual 
exam 
D. Cannibalization - CORRECT ANSWER-A Retailer introduces a new item in Category 
A that causes Category B buyers to switch their purchases from Category A to Category 
B. What is this an example of? 
A. Brand extension 
B. Incremental contribution 
C. Product Line extension 
D. Cannibalization 
True (space planning) - CORRECT ANSWER-True or false? When you're completing 
an assortment and space planning project, it's best to import the item lev...
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CMKG CPCM Practice Exams Questions And Answers.
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CMKG CPCM Practice Exams Questions And Answers.
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CMKG CPCM Course 1-11 Quizzes/Knowledge Checks (COMBINED)Answered!!
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CMKG CPCM Course 1-11 Quizzes/Knowledge Checks (COMBINED)Answered!!
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CMKG CPCM Exams 2024 final for actual exam
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CMKG CPCM Exams 2024 final for actual 
exam 
D. Cannibalization - CORRECT ANSWER-A Retailer introduces a new item in Category 
A that causes Category B buyers to switch their purchases from Category A to Category 
B. What is this an example of? 
A. Brand extension 
B. Incremental contribution 
C. Product Line extension 
D. Cannibalization 
True (space planning) - CORRECT ANSWER-True or false? When you're completing 
an assortment and space planning project, it's best to import the item lev...
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CMKG CPCM exam 2023 with 100% correct answers
- Exam (elaborations) • 33 pages • 2023
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D. Cannibalization 
A Retailer introduces a new item in Category A that causes Category B buyers to switch their purchases from Category A to Category B. What is this an example of? 
 
A. Brand extension 
B. Incremental contribution 
C. Product Line extension 
D. Cannibalization 
 
 
 
True (space planning) 
True or false? When you're completing an assortment and space planning project, it's best to import the item level data directly into the POG software. 
 
 
 
D. All of these are justifica...
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CMKG CPCM Practice Exams Questions With Complete Solutions
- Exam (elaborations) • 41 pages • 2023
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Which of the following analytics is NOT available in retailer POS data? 
 
A. Market shares. Through a compilation of banners in the data. 
B. All of these analytics are available in retailer POS data. 
C. Trends. Through time variations available in the data. 
D. Sales and profit analysis. Through total store, aisle, department, brand, and segment. 
E. Shopper insights. Through transactional and shopping basket data. correct answer: A. Market shares. Through a compilation of banners in the dat...
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CMKG CPCM exam 2023 with 100% correct answers
- Exam (elaborations) • 49 pages • 2023
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C. Total $ sales 
Total # of Buyers X $ Per Buyer = 
 
A. penetration 
B. $ Share of requirements 
C. Total $ sales 
D. Buying rate 
 
 
 
A. All of these answers are correct 
Which one of the following constitutes a limitation of Consumer Panel data? 
 
A. All of these answers are correct 
B. Club or warehouse purchases (if consumers purchase products for business, groups, or associations). 
C. Missed trips (if Consumers forget to record or Scan impulse or instant consumable purchases). 
D. Emb...
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CMKG CPCM Practice Exams Questions and Answers 2024
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CMKG CPCM Practice Exams
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CMKG CPCM Practice Exams with Questions and Answers
- Exam (elaborations) • 37 pages • 2024
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CMKG CPCM Practice Exams with Questions and Answers 
 
Which of the following analytics is NOT available in retailer POS data? 
 
A. Market shares. Through a compilation of banners in the data. 
B. All of these analytics are available in retailer POS data. 
C. Trends. Through time variations available in the data. 
D. Sales and profit analysis. Through total store, aisle, department, brand, and segment. 
E. Shopper insights. Through transactional and shopping basket data. ANSWER A. Market shares...
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