Consumer psychology - Study guides, Class notes & Summaries

This summary contains all the lectures of the course Consumer Psychology (MSc).

Title: Essay on Social Statements and Influencers Introduction: This document consists of three essay responses addressing various social statements and the influence of social media influencers. The first essay analyzes a cartoon image and tweet (Image A) regarding equal rights in the workplace. The second essay discusses the impact of social media influencers on social media followers using an image of Kylie Jenner promoting a waist trainer (Image B). The third essay reflects on a quote by...

Deze samenvatting is geschreven in het engels en bevat alle informatie uit de slides + eigen notities (engels + nederlands!!!)

Complete Study notes summary on Cambridge A-Levels Psychology chapter 7: Consumer behavior. This includes content such as: - The Physical environment - Turley and Milliman: (retail store architecture) - Finlay et al (2006): (Leisure environment) - Vrechopolous et al (2004): (Store interior layout) - Sound and consumer behavior - North et al (2003): (Music in restaurant) - Gueguen et al (2007): (Music in open air markets) - Woods et al (2011): (Background noise n food perception) - Lighting, colo...

This is a summary of the book The Psychology of Influence by van der Pligt and Vliek for the course Psychology of Media and Communication. It includes all the chapters from the book. My grade for the course was an 9,7 :)

A detailed summary of all the lectures of Motivation, Power and Leadership of 2022-2023.

Lecture notes on Economic and Consumer Psychology week 1-8

Literature - Consumer Psychology  Lecture 1 Malhotra (2010): Chapter 3: Research Design ⦁ Research design: a framework or blueprint for conducting the marketing research project. It specifies the details of the procedures necessary for obtaining the information needed to structure and/or solve marketing research problems. ⦁ Exploratory research: its primary objective is the provision of insights into and comprehension of the problem situation confronting the researcher. ...

Super short summary of articles and a good summary of lectures