Customer segment - Study guides, Class notes & Summaries

Activity-Based costing (ABC) Ans: A method of cost accounting designed to identify streams of activity and then to allocate costs across particular business processes according to the mount of time employees devote to particular activities Adapters Ans: Companies that take the current industry structure and its evolution as givens, and choose where to compete. Adverse impact Ans: When a seemingly neutral employment practice has a disproportionately negative effect on a protected group. Ad...

ETS MFT BUSINESS EXAM The principal difference between variable costing and absorption costing centers on: a) whether variable manufacturing costs should be included as product costs b) whether fixed manufacturing costs should be included as product costs c) whether fixed manufacturing costs and fixed selling and administrative costs should be included as product costs d) none of these. General Bikes is debating which marketing research options to employ. The traditional p...

Marketing correct answers the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Global Marketing correct answers An organization that engages in global marketing focuses its resources and competencies on global marketing opportunities and threats. The scope of activities outside the home country. Market Penetration Strategy correct answers employs the existing...

Goal of Customer- Driven marketing strategy - to create VALUE for targeted customers Market Segmentation - Dividing a market into smaller groups with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. (taking heterogeneous customers and dividing them into more homogeneous groups) selecting customers to serve - - "Who is our customer?" -Selecting customers to serve using segmentation and targeting -We cannot make any other decisions as...

MKT 320F EXAM 1 QUESTIONS AND ANSWERS ALREADY PASSED What is "brand revitalization"? It refers to efforts to renew and enhance a brand’s image and market position, often to combat declining sales or outdated perceptions. How does "behavioral segmentation" differ from other types of segmentation? Behavioral segmentation divides the market based on consumer behaviors and interactions with products, such as purchase frequency and brand loyalty. What does "market positioning...

MNM4805 ASSIGNMENT 2 2024 Generic Strategy: Differentiation with a Focus on Sustainability and Advanced Technology A differentiation strategy is a business approach where a company seeks to distinguish its products or services from those of competitors by offering something unique that is valued by customers. This uniqueness can come in various forms, such as superior quality, innovative features, brand reputation, exceptional customer service, or cutting-edge technology. The primary goal ...

__________ refers to the way people live, how they spend their time and money, what activities they pursue, and what their attitudes and opinions are about the world in which - Lifestyle / Psycho-graphics A cruise ship specializing in entertaining families with children would most likely be using __________ segmentation to attract business - Demographic A multichannel retailer is one that: - sells merchandise or services through more than one channel. Example : J. Crew, forever 21 A party...

BBA 499C Exam 2 Study Set With Verified Answers Which of the following is a risk of a focus strategy? a. Industry-wide competitors use their resources to serve a wider range of customers' needs than the focuser has been serving. b. Focused competitors use their resources to serve a wider range of customer needs. c. Core competencies of a competitor attract a more broadly defined segment. d. Core competencies of a competitor are used to focus on an even more narrowly defined segment, there...

In only one product segment, diminishing returns for inside sales is reached at - ️️30 `An increase in promotional budgets have: - ️️diminishing returns A 6 month project in R&D costs____________; while a 12 month project in R&D costs ________. - ️️500,000;1,000,000 A bond with the number 12.6S2005, indicates that: - ️️the interest rate is 12.6%; due on December 31, 2005. A new unit of capacity costs $6 for the floor space plus $4 times - ️️automation rating A product's...

segmentation correct answers 2 definitions: - process of partitioning markets into groups of potential customers with similar characteristics who are likely to exhibit similar purchase behavior - splitting of a market into groups of end-users strategic objectives correct answers business goals that flow from the mission, vision, and values of a firm situational analysis correct answers analyzing both the external competitive landscape and internal company capabilities segments correct...