Marketo - Study guides, Class notes & Summaries

Marketo Certified Expert Certification Questions and Answers Already Passed Which two columns on the Program Performance Report are calculated using acquisition program? A. New Names B. Total Members C. Revenue per New Name D. Cost per Member (USD) E. Cost per New Name (USD) F. Revenue per Member (USD) A, E A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. Wha...

Marketo Certification Associate (MCA) Exam 2024 with complete solution 100% Marketo Certification Associate (MCA) Exam 2024 with complete solution 100% PDF

Marketing automation platforms do NOT have which functionality? - Host your organization's website Marketing automation platforms do NOT have which functionality? - Host your organization's website Marketing automation platforms DO have which functionality? - Score leads, Host landing pages, Segment your database Marketing automation platforms DO have which functionality? - Score leads, Host landing pages, Segment your database Which is NOT a reason to gate content for middle-funnel st...

You need to comply with US spam legislation. Which of the following subscription management approaches is the most commonly used? a. Opt-out b. Opt-in d. Double opt-in - a. Opt-out You need to comply with Canadian spam legislation. Which of the following subscription management approaches is the most commonly used? a. Opt-out b. Opt-in d. Double opt-in - b. Opt-in You need to comply with European spam legislation. Which of the following subscription management approaches is the most c...

Marketo Certification Associate (MCA) exam Questions and Answers Rated A+ Marketing automation platforms do NOT have which functionality? A. Host landing pages B. Score leads C. Host your organization's website D. Segment your database C. Host your organization's website Which is NOT a reason to gate content for middle-funnel stage buyers? A. To learn which of your visitors are most likely to make a purchase B. To collect data about your prospects C. To give away more information D. To...

Marketo Certification Exam Questions and Answers Rated A+ How to block field updates from untrusted sources in a list import - Admin>Field Management>Search 'last'>Field Actions>Block Field Updates>Check List Import Untrusted Source>Apply What is blocking field updates important for? - -preventing people's information from being overwritten -preventing changes to standardized values -importing lists from an untrusted source Do you need admin rights to create custom ...

Marketo Certified Expert Questions and Answers | Already Passed If you want to employ both an overall score and a behavior score in a smart campaign, what action should you take - Create separate flow actions Which of the following is not true about changing the value of a tag - Tag values can only be changed when not in use A smart campaign consists of which of the following elements - Smart List, Flow, Schedule Tracking known user activity across multiple domains - is possible if the us...

How to block field updates from untrusted sources in a list import Answer - Admin>Field Management>Search 'last'>Field Actions>Block Field Updates>Check List Import Untrusted Source>Apply What is blocking field updates important for? Answer - -preventing people's information from being overwritten -preventing changes to standardized values -importing lists from an untrusted source Do you need admin rights to create custom fields? Answer - yes How can incompatible ...

Marketo Certified Associate Questions and Answers 100% Pass A method of testing a control sample against other versions in which a single element varies A/B Testing A message that is returned to the sender because ti was not delivered Bounce Any marketing program to be tracked in S or Marketo Campaign The type of marketing activity associated with a Program Channel A visual display of a company's performance metrics based on one or more custom reports Dashboard A smart campaign that sends...

Which two columns on the Program Performance Report are calculated using acquisition program? A. New Names B. Total Members C. Revenue per New Name D. Cost per Member (USD) E. Cost per New Name (USD) F. Revenue per Member (USD) - A, E A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. What will occur? A. The report will return an error for cost per success. ...