Mkt 315 quiz Study guides, Class notes & Summaries

MKT-315 Ch. 7 QuizSelf-actualization is NOT: 1 Buying a Mercedes 2 Acting for a higher good 3 Purchasing for self-fulfillment 4 Learning a new language - correct answer Buying a Mercedes __________ represents where the total revenue and total cost are equal. 1 TR 2 Equal analysis 3 Break-even analysis 4 TC - correct answer Break-even analysis Because of ___________, businesses are forced to be competitive. 1 Media 2 The Internet 3 Both the Internet and E-commerce 4 E-commerce...

MKT-315 Topic 3 Quiz Exam Questions and Answers (2022/2023) (Verified Answers)

MKT-315 Topic 6 QuizAdding new channels in a multichannel distribution system provides the following advantage: - correct answer It expands market and sales coverage When a company arranges two or more marketing channels to target one or more customer segments, it is called a(n) ________ system. - correct answer Multichannel distribution A "supply chain" is thought of as limited because it: - correct answer Implies that planning commences with raw materials and factory capacity Ind...

 Distribution encompasses the processes and organizations that move products and services from manufacturers and service providers to consumers.  A distribution channel can be one or more organizations from manufacturer to retailer that add value as they move finished products and services to consumers. ◦ Distribution channels are made up of manufacturing companies and the intermediaries distribute products and services to consumers. What is Distribution?  Two basic forms o...

MKT-315 Topic 3 Quiz Answered Correctly

Because of ----, businesses are forced to be competitive:  Both internet and E-commerce 2 Milton Friedman’s famous maxim, paraphrased: The social responsibility of business is to:  Make a profit

MKT-315 TOPIC 3 QUIZ 1. By the offended look on the foreign company representative’s face, it was obvious that Alex had ignored the __________ of that country. Cultural exclusives 2. Some of the reasons that make people decide what to buy are: Personal, situational, psychological, and social interactions 3. The purchases that involve the reordering of goods or services already under contract is: Straight buy 4. The United States decides to restrict annual imports of paper products. Th...

1. Question: The point with the largest vertical distance between the total revenue and total costs represents the point at which: 2. Question: The most difficult part of marketing mixis: 3. Question: Self-actualization isNOT: 4. Question: represent where the total revenue and total cost areequal. 5. Question: The ROI equation doesnot: 6. Question: The Robinson-PatmanAct: 7. Question: Anincomegainedfrombusinessactivities,thistermmeansthegross(before taxes, expenses,etc.): 8. Question: Mil...

 ________ conflict can occur when management at Eat and Run Restaurants disagree about specific discount rates for high school students.  Horizontal  2 An intensive distribution strategy would be best implemented for these products.  Soft drinks  3 What type of marketing channel would Secure Insurance use if it offers its products exclusively through door-to-door salespersons?  Direct  4 When a company arranges two or more marketing channels to target one or ...

Week 2 Quiz 1.Demographics, trends, buying habits, competition, and industry environments are the part of: 2. Geographic segmentation narrows the market by: Location 3. Psychographic segmentation narrows segments of the market by: Act and thinking of customer 4. The Likert scale comes under: Quantitative Research 5. Which is the proper sequence of the marketing research process: Identify the Problem - Develop the Research Plan - Conduct Research - Analyze Data and Report Findings - Ta...