Sales and pr - Study guides, Class notes & Summaries

MKT304 FE Exam Actual Questions and Answers 2024/2025 Solved 100% 24. Marketing planning and reward systems may lead to an increase in the use of sales promotion because sales promotions encourage: a. marketing managers not to use promotions to help get orders from retailers. b. managers to use advertising to build brand equity. c. long-term increased sales of the companies. d. the use of price-oriented promotions to generate short-term sales. e. managers to use consumer-oriented sales p...

The Mobile Mind Shift - ANSWER-Optimizing PR for mobile means thinking beyond how your content will look on a smaller screen. It is a mind shift, Beker asserts, and PR must determine how client brands fit into consumers' constant communication and reliability of mobile devices. Hyper-Personalized Content - ANSWER-Customers desire information that is personalized, sent through the right channel at the right time. PR must advise clients to shift from traditional channels to hyper-personalized ...

Sports Management correct answer: Process of satisfying sports consumers wants, needs, and desires What do fans do? correct answer: Consume SWOT correct answer: Strength, Weakness, Opportunities, Threats Sports - Industry Practitioner correct answer: Need to be aware of and utilize solid research based upon sound theoretical frameworks Sports - Management Researchers correct answer: Need to reach out to offer practical solutions to sports industry needs What does manage mean?...

DPR2603 Assignment 2 (DETAILED ANSWERS) Semester 2 2023 - DUE 21 September 2023 100% TRUSTED workings, explanations and solutions. For assistance call or us on . Questions: 1. Identify and discuss different communication channels that you have learnt in this module. You also required to give examples to demonstrate your understanding. [12 marks] 2. You are the new communications practitioner at Nsuku Diamonds, a company that has not been doing well in reaching its targeted audience...

ADV 318J Exam 1 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ mobile marketing - Answer -the new world of advertising and IBP; funnels consumers to retail sites and online shopping and purchasing advertising - Answer --a communications process/identified source using paid media to reach a selected audience with a persuasive message Criteria: -paid for -delivered via mass media -attempting persuasion *does not include PSAs (noncommercial) Integrate...

Earned Media - Mentions in media, shares, reposts reviews you try to make it happen but you don't control it What are the 4 Ps - product, price, promotion, place What are the uncontrollable factors of marketing - competition, economic factors, social factors, technology, regulatory/laws Where does Imc fit into marketing - promotion (sweet spot) What is IMC? - influencing how people feel about a brand IMC encompasses... - advertising public relations direct marketing sales promotion p...

BCOR 2304 Final Exam Questions and Answers Already Passed strategy a set of goal-oriented actions a firm takes to gain and sustain better performance over competitors strategy managment combines analysis, formulation, and implementation in finding competitive advantage mastery= view organization as a whole competitive parity two or more firms perform at the same level strategic positioning position in industry that allows firms to provide value to customers, while controlling costs mission r...

McDonald's Controllable Factors Example - 1) Product- Food 2) Price- New branding is trying to convince you that its okay to pay more 3) Place- How food gets to the restaurants 4) Promotion- Ronald McDonald, sweepstakes, etc. IMC is also known as - relationship marketing, it works to interactively engage a specific individual, using a specific message through specific media outlets. What does it mean when we say "every impression counts"? - every interaction builds the foundation for e...

RACE - correct answer - Research- defining PR problems - Action- program planning - Communication- execution - Evaluation- evaluating the program Components of PR - correct answer - Counseling - Research - Media relations - Publicity - Employee/member relations - Community relations - Public affairs - Government affairs - Issue management - Financial relations - Industry relations - Development/fund-raising - Multicultural relations/workplace diversity - Special events - Mark...

Mkt 3210 Exam Questions And Answers (Verified And Updated) customer relationships - answer· Main purpose of a salesperson is not to make sales, but to create ______________ _____________ Prospecting - answerIdentifying and developing potential customers is known as Prospecting - answer· Systematic process of identifying potential customers reasons for customer attrition - answerthe following are? One-time need or an extended time between purchases · Movement outside of territory · C...