The trade desk edge Study guides, Class notes & Summaries

TRADE DESK EDGE QUESTIONS AND ANSWERS The economic concept of liquidity is important in digital advertising because: Digital advertising is a marketplace Liquidity measures how quickly an asset can be converted to cash Healthy marketplaces require liquidity All answers apply - CORRECT ANSWER-All answers apply Real-time bidding (RTB): -Cuts out the buyer -Prices online inventory via an auction -Requires a background in stock trading -Favors relationships over efficiency - CORREC...

The Trade Desk EDGE: Marketing Foundations exam questions and answers 2023 with complete solution True A campaign's strategy depends on the sales cycle of the product being advertised. True Recency plays a more important role in retargeting strategies than with other campaign strategies. As soon as there is enough data to inform decisions When should you start optimizing? False When budgets are large, you should focus on more granular targeting with your campaign. False Add data is ...

The Trade Desk EDGE: Marketing Foundations exam questions and answers 2023 with complete solution True A campaign's strategy depends on the sales cycle of the product being advertised. True Recency plays a more important role in retargeting strategies than with other campaign strategies. As soon as there is enough data to inform decisions When should you start optimizing? False When budgets are large, you should focus on more granular targeting with your campaign. False Add data is ...

The Trade Desk EDGE: Marketing Foundations exam questions and answers 2023 with complete solution What does "PII" stand for? Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. True The major difference between a true DSP and an ad network is: An ad network focuses on both the demand side and supply side As RTB evolves: The epicenter of power moves from the sell side to the buy side If yo...

The Trade Desk EDGE: Marketing Foundations exam questions and answers 2023 with complete solution True A campaign's strategy depends on the sales cycle of the product being advertised. True Recency plays a more important role in retargeting strategies than with other campaign strategies. As soon as there is enough data to inform decisions When should you start optimizing? False When budgets are large, you should focus on more granular targeting with your campaign. False Add data is ...

The Trade Desk EDGE: Marketing Foundations exam 2023 complete What does "PII" stand for? Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. True The major difference between a true DSP and an ad network is: An ad network focuses on both the demand side and supply side As RTB evolves: The epicenter of power moves from the sell side to the buy side If you are the only one on the marketing ...

What does "PII" stand for? : Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. : True The major difference between a true DSP and an ad network is: : An ad network focuses on both the demand side and supply side As RTB evolves: : The epicenter of power moves from the sell side to the buy side If you are the only one on the marketing plan, your frequency window might be: 2 : Not serving...

The Trade Desk EDGE: Marketing Foundations exam questions and answers UPDATED| 2024 "Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. False A data management platform (DMP) helps you evaluate audience data by: All apply Conducting lookalike modeling Forecasting available impressions Segmenting users A DSP activates the data stored in a DMP. ...