Apr 241 final - Study guides, Class notes & Summaries
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APR 241 Liberty University -APR 241 final exam well answered to pass
- Exam (elaborations) • 28 pages • 2024
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APR 241APR 241 final exam 
Liberty University - 
research 
is the controlled objective and systematic gathering of information for the purpose of describing and understanding 
 
 
How might we use research in PR? 
-to prevent crisis 
-to monitor the competition 
-to generate publicity 
-to measure success 
 
 
 
RPIE cycle 
Research, Planning, Implementation, Evaluation 
 
 
formative research 
research conducted at the beginning of the planning process, or during the implementation of a plan 
 ...
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APR Liberty University -APR 241 final exam questions well answered
- Exam (elaborations) • 28 pages • 2024
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APR Liberty University -APR 241 final exam questions well answeredresearch 
is the controlled objective and systematic gathering of information for the purpose of describing and understanding 
 
 
How might we use research in PR? 
-to prevent crisis 
-to monitor the competition 
-to generate publicity 
-to measure success 
 
 
 
RPIE cycle 
Research, Planning, Implementation, Evaluation 
 
 
formative research 
research conducted at the beginning of the planning process, or during the implementa...
-
APR 241 Liberty University -APR 241 Final Exam Michael Little fully solved
- Exam (elaborations) • 20 pages • 2024
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APR 241 Final Exam Michael Littleformative research 
research conducted at the beginning of the planning process, or during the implementation of a plan 
 
 
RPIE cycle 
Research, Planning, Implementation, Evaluation 
 
 
 
 
Analytics 
A field of data analysis used to describe, predict and improve how organizations communicate with publics; commonly refers to tracking of website traffic and resulting behavior 
 
 
summative research 
research conducted at the end of a campaign or program to det...
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APR 241 Final questions well answered graded A+
- Exam (elaborations) • 26 pages • 2024
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APR 241 Final questions well answered graded A+ 
How do you create great advertising? 
resonance, relevance 
 
 
resonance 
attention/wow, can be visual, verbal, the idea, or a synergy, can be informational or transformational 
 
 
 
relevance 
ads must be relevant to the strategy 
 
 
creative strategy (lecture definition) 
-the basic problem advertising will address 
-what the ad must do to meet the marketing objectives 
 
 
objective of the advertising 
a specific communication task an ad cam...
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APR 241 Final Liberty University - Question and answers 100% correct
- Exam (elaborations) • 26 pages • 2024
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Available in package deal
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APR 241 Final Liberty University - Question and answers 100% correct APR 241 Final 
 
 
How do you create great advertising? 
resonance, relevance 
 
 
resonance 
attention/wow, can be visual, verbal, the idea, or a synergy, can be informational or transformational 
 
 
 
relevance 
ads must be relevant to the strategy 
 
 
creative strategy (lecture definition) 
-the basic problem advertising will address 
-what the ad must do to meet the marketing objectives 
 
 
objective of the advertising 
...
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APR 241 final exam Liberty University - Question and answers already passed
- Exam (elaborations) • 28 pages • 2024
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Available in package deal
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APR 241 final exam Liberty University - Question and answers already passed APR 241 final exam 
 
 
research 
is the controlled objective and systematic gathering of information for the purpose of describing and understanding 
 
 
How might we use research in PR? 
-to prevent crisis 
-to monitor the competition 
-to generate publicity 
-to measure success 
 
 
 
RPIE cycle 
Research, Planning, Implementation, Evaluation
-
APR 241 Liberty University -APR 241 Final with verified answers
- Exam (elaborations) • 26 pages • 2024
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Available in package deal
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APR 241 FinalHow do you create great advertising? 
resonance, relevance 
 
 
resonance 
attention/wow, can be visual, verbal, the idea, or a synergy, can be informational or transformational 
 
 
 
relevance 
ads must be relevant to the strategy 
 
 
creative strategy (lecture definition) 
-the basic problem advertising will address 
-what the ad must do to meet the marketing objectives 
 
 
objective of the advertising 
a specific communication task an ad campaign must accomplish 
 
 
target au...
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APR 241 Final Exam Michael Little correctly answered graded A+
- Exam (elaborations) • 20 pages • 2024
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Available in package deal
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APR 241 Final Exam Michael Little correctly answered graded A+formative research 
research conducted at the beginning of the planning process, or during the implementation of a plan 
 
 
RPIE cycle 
Research, Planning, Implementation, Evaluation 
 
 
 
 
Analytics 
A field of data analysis used to describe, predict and improve how organizations communicate with publics; commonly refers to tracking of website traffic and resulting behavior 
 
 
summative research 
research conducted at the end of...
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APR 241 Final Exam Michael Little Liberty University - Question and answers correctly solved
- Exam (elaborations) • 20 pages • 2024
-
Available in package deal
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- $13.49
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APR 241 Final Exam Michael Little Liberty University - Question and answers correctly solved APR 241 Final Exam Michael Little 
 
 
formative research 
research conducted at the beginning of the planning process, or during the implementation of a plan 
 
 
RPIE cycle 
Research, Planning, Implementation, Evaluation 
 
 
 
 
Analytics 
A field of data analysis used to describe, predict and improve how organizations communicate with publics; commonly refers to tracking of website traffic and resul...
-
APR 241 EXAM 2 Liberty University - Question and answers correctly solved
- Exam (elaborations) • 24 pages • 2024
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APR 241 EXAM 2 Liberty University - Question and answers correctly solved APR 241 EXAM 2 
 
 
Creative Team 
copywriter, art director, creative director, and creatives 
 
 
Copywriter 
person who creates the words and concepts for ads and commercials 
 
 
 
Brainpower 
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Art Director 
along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. 
 
 
Creative Director 
head of a creative team of agency copywriters and artists...
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