Customer needs and wants - Study guides, Class notes & Summaries

WGU D099 Sales Management Exams Test Bank Questions and Answers (Latest Update). The sales team of a reputable appliance retailer reaches out to their current customers two weeks after a purchase to ensure their products have met their customers' expectations and to determine if they have any other needs or wants. How do the actions of the appliance retailer exemplify the primary role of sales in a business? They are creating a customer base by building a relationship with their customers. ...

MGT 103 Midterm (Bates); Questions and Answers 100% Pass marketing Correct answer-interpret the needs and wants of customers, communicate solutions, facilitate change, decision making is messy and may not be "right" answer sales era Correct answer-1930s-1970s production era Correct answer-s marketing concept era Correct answer-1950s-2000s customer relationship era Correct answer-1980s-present marketing concept Correct answer-identifies needs and wants of the customer and provides it ...

MBA 706-M. Kim-Summer AP1 Questions and Answers 100% CorrectMBA 706-M. Kim-Summer AP1 Questions and Answers 100% CorrectMBA 706-M. Kim-Summer AP1 Questions and Answers 100% CorrectMBA 706-M. Kim-Summer AP1 Questions and Answers 100% Correct Segmentation & Target Marketing - ANSWER-~consider markets as individuals, institutions, or group of ppl. have similar needs that can be met by specific offering ~aim to identify specific customer needs & design marketing programs to satisfy needs ~firms m...

BMAL 590-Foundations of Marketing EXAM TEST QUESTIONS AND ANSWERS VERIFIED LATEST UPDATE (A PASS) What is marketing? - It is involved in designing products that customers will enjoy, pricing them appropriately, making them available for purchase at easy points of access in the marketplace, and advertising the products' benefits to the customers. 5 C's - customer, company, context, collaborators, competitors STP - Segmentation, Targeting, Positioning 4 P's - Product, Price, Plac...

Si Chen Exam 1 MBA 706 Questions and Answers (Graded A)Si Chen Exam 1 MBA 706 Questions and Answers (Graded A)Si Chen Exam 1 MBA 706 Questions and Answers (Graded A)Si Chen Exam 1 MBA 706 Questions and Answers (Graded A)Si Chen Exam 1 MBA 706 Questions and Answers (Graded A) What is Marketing? (list 6) - ANSWER-- marketing helps create value - marketing satisfies customer needs and wants - marketing entails an exchange - marketing requires decisions on the 4ps - marketing can be performed b...

Test Bank for Marketing An Introduction, Seventh Canadian Edition, 7th edition by Gary Armstrong TEST ITEM FILE Geoff Malleck University of Waterloo Marketing Seventh Canadian Edition Gary Armstrong University of North Carolina Philip Kotler Northwestern University Valerie Trifts Dalhousie University ISBN: 978-0-13- Copyright © 2021 Pearson Canada Inc., Toronto, Ontario. All rights reserved. This work is protected by Canadian copyright laws and is provided solely for the use...

What is the simple definition of marketing? - Answer- managing profitable customer relationships goals of marketing activity - Answer- 1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction Define Marketing - Answer- A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Simple Model of the Marketing Process - Answe...

NRF Customer Service Study Guide For 2024 Actual Exam Questions with Correct A A good reason for creating an opening for discussion is to: • Break down the customer's sales resistance • Convince the customer how much you know about the product • Get to know what the customer wants - Answer-Get to know what the customer wants Which of the following are appropriate reasons for following up with a customer? • You are curious whether a gift your customer purchased was well rec...

Business Appraisal Profession - correct answer 1) entire firms specializing in business appraisal 2) departments of firms primarily doing other things, such as CPA firms, banks, and multidisciplinary firms 3) part-time practitioners Business appraiser services - correct answer 1) An objective and independent valuation opinion of business interests 2) An advisory, or consulting (advocate), role in determining a value Market Approach - 3 Approaches to Value - correct answer 1) Principle of s...

Target customers - Customers based on a predefined geographic boundary Market segmentation - Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more Psychographic - Focus on the intrinsic traits the target customer has, such as values, personalities, interests, attitudes, conscious and subconscious motivators, lifestyles, and opinions Behavioral - The way customers go through their decision making and buying processes, includin...