Google adwords assessment - Study guides, Class notes & Summaries

This document is a comprehensive study guide intended for individuals preparing for the Google Ads Certification Exam. It encompasses various aspects of Google Ads, including fundamental concepts, campaign management, keyword selection, ad creation, bidding strategies, targeting, measurement, analytics, and advanced features. The guide is structured into multiple sections, each focusing on a different topic relevant to Google Ads and digital advertising practices.

What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? 1. Optimizes for scale and relevance 2. Uses every audience's point of contact When considering entering a new market or cultural community, why is it beneficial to conduct cultural research first? 1. To prevent misconceptions and avoid association with offensive content 2.To adapt the positioning and offer to fit in a global context You are researching your compet...

WGU D381 E-Commerce and Marketing Analytics Terms in this set (187) When it comes to Google marketing analytics, why is the number of impressions important? The number of impressions help a business assess whether its campaign is on track based on the parameters set by it. A group of individuals have set up an e-store and are running a digital campaign to understand the effectiveness of the design of the e-store.What is the use of Google Analytics in this case? To help assess data pertain...