In rtb - Study guides, Class notes & Summaries

TradeDesk: Marketing Foundations Questions and Answers Already Passed "Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. False A data management platform (DMP) helps you evaluate audience data by: All apply Conducting lookalike modeling Forecasting available impressions Segmenting users A DSP activates the data stored in a DMP. True Cost p...

Programmatic Adv Certificate Quizes TradeDesk Latest Update Graded A+ "Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. False A data management platform (DMP) helps you evaluate audience data by: -Conducting lookalike modeling -Forecasting available impressions -Segmenting users A DSP activates the data stored in a DMP. True Cost per mille ...

"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - Answer-True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - Answer-False A data management platform (DMP) helps you evaluate audience data by: - Answer--Conducting lookalike modeling -Forecasting available impressions -Segmenting users A DSP activates the data stored in a DMP. - Answer-True Cost per mille (CPM) measures: - Answer-The price an advertiser...

THE TRADE DESK EDGE EXAM REVIEWS WITH CORRECT ANSWERS What does "PII" stand for? - CORRECT ANSWER-Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. - CORRECT ANSWER-True The major difference between a true DSP and an ad network is: - CORRECT ANSWER-An ad network focuses on both the demand side and supply side As RTB evolves: - CORRECT ANSWER-The epicenter of power moves from th...

Programmatic Advanced Certificate Quizzes TradeDesk - Q & A "Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. False A data management platform (DMP) helps you evaluate audience data by: -Conducting lookalike modeling -Forecasting available impressions -Segmenting users A DSP activates the data stored in a DMP. True Cost per mille (CPM) measures: The price an ...

"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. : True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. : False A data management platform (DMP) helps you evaluate audience data by: : All apply Conducting lookalike modeling Forecasting available impressions Segmenting users A DSP activates the data stored in a DMP. : True 2 | P a g e Cost per mille (CPM) measures: : The price an advertiser pays...

The Trade Desk EDGE: Marketing Foundations Exam Questions and Answers Already Passed What does "PII" stand for? Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. True The major difference between a true DSP and an ad network is: An ad network focuses on both the demand side and supply side As RTB evolves: The epicenter of power moves from the sell side to the buy side If you a...

"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - Answer-True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - Answer-False A data management platform (DMP) helps you evaluate audience data by: - Answer-All apply Conducting lookalike modeling Forecasting available impressions Segmenting users A DSP activates the data stored in a DMP. - Answer-True Cost per mille (CPM) measures: - Answer-The price an adv...

Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. : True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. : False A data management platform (DMP) helps you evaluate audience data by: : -Conducting lookalike modeling -Forecasting available impressions -Segmenting users A DSP activates the data stored in a DMP. : True Cost per mille (CPM) measures: : The price an advertiser pays per 1,000 impressions ...

BUSML 3250 Exam 2 Questions and Answers 100% Pass What makes a good segmentation? ISASDA Identifiable Substantial Accessible Stable Differentiable Actionable What are the different tpyes of segmentation? Geographic - country, city, neighborhood Demographic - age, gender, income, race Psychological - interests, activities, values, goals Behavioral - purchasing habits, customer loyalty What factors should you consider when choosing a target Market Size Expected Growth Comp...