Mar 3023 final Study guides, Class notes & Summaries

1. Regarding the expression "Keep the message simple," which is true? a) It is not an advertising principle b) It is an advertising principle that is followed by most advertising campaigns c) It is an advertising principle that is violated by most advertising campaigns d) None of the above correct answers c) It is an advertising principle that is violated by most advertising campaigns 2. Which of the following is NOT one of the fundamental advertising principles? a) If you have somethi...

Exchange correct answers - 2+ entities - the entities should have something of value Marketing Orientations and Philosophies correct answers 1. Production Orientation: focus on what you're good at; internal focus 2. Sales Orientation: aggressively selling 3. Market Orientation: how people are reacting; external focus 4. Societal Orientation: looks at customers, BUT looks more at bigger goals; greater good! Customer Value correct answers The unique combination of benefits receive...

MAR 3023 FINAL EXAM GRADED A+

MAR 3023 Final Exam | Q & A (Complete Solutions) Historically, the "channel captain" has been the manufacturer. In recent years, the power has been shifting to Retailers Which of the following is TRUE regarding channels of distribution? Transaction efficiency is an advantage gained through the use of intermediaries. When a channel member bypasses another member and sells or buys product directly, this is termed Disintermediation Cross-docking and inventory management are examples of what con...

"Profiling" refers to: correct answers an attempt to identify the distinguishing characteristics of a group Which of the following means that consumers do not remember all the information they see, read, or hear even minutes after exposure to it? correct answers selective retention The group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware is the: correct answers evoked set or consideration set Which of the ...

Integrated marketing communications(IMC) correct answers advertising, personal selling, sales promotion, public relations, direct marketing, and online marketing The communication process correct answers Sender, Transmitter, Encoding, Communication Channel, Receiver, Noise, Feedback Loop sender correct answers where the message originates, must clearly identified to the intended audience transmitter correct answers a marketing department or external agency that receives the information ...

What is the basic idea of marketing or the marketing concept correct answers Satisfy customer needs while making long term profits Marketing does not operate in which of the following environment ? correct answers Personnel What is the application of the systems approach to marketing? correct answers Marketing Mix What could be the implications of a architect quoting a very low price to his client? correct answers Runs risk of being seen as incompetent or desperate in the sales era, ...

MAR 3023 FINAL EXAM with complete solution | updated

UCF MAR 3023 EXAM 2 GUIDE WITH VERIFIED ANSWERS Consumer Decision Process 1. Need Recognition 2. Information Search 3. Alternative Evaluation 4. Purchase and Consumption 5. Post Purchase need recognition The first stage of the buyer decision process, in which the consumer recognizes a problem or need. functional needs pertain to the performance of a product or service psychological needs pertain to the personal gratification consumers associate with a product or service s...

UCF MAR 3023 Exam 2 Review (Study Guide/ Quizzes) Rated A+ Consumer Decision Process Need Recognition, Information Search, Alternative Search, Alternative Evaluation, Purchase, Post-Purchase Need Recognition The beginning of the consumer decision process; occurs when consumers recognize they have an unsatisfied need and want to go from their actual, needy state to a different, desired state. Functional Needs Pertain to the performance of a product or service. Psychological Need...