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Mnm3709 exam pack - Study guides, Class notes & Summaries

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MNM3709 exam pack Assignment 4 (QUALITY ANSWERS) Semester 2 2024

  • MNM3709 exam pack Assignment 4 (QUALITY ANSWERS) Semester 2 2024

  • Exam (elaborations) • 35 pages • 2024
  • MNM3709 exam pack Assignment 4 (QUALITY ANSWERS) Semester 2 2024 s 1. What is the primary purpose of marketing research? o A) To increase sales o B) To understand customer needs and preferences o C) To launch new products o D) To reduce marketing costs Answer: B Rationale: The primary purpose of marketing research is to gather information about customer needs and preferences to inform marketing strategies. 2. Which of the following is a qualitative research method? o A) Surveys ...
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