Prcm 2400 exam 1 - Study guides, Class notes & Summaries

"the management of communication between an organization and its public" this definition of PR is from - correct answer Grunig and Hunt "the management function that est. and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends." this definition of PR is from - correct answer Cutlip and Center's When an organization's communic...