Psychology of advertising - Study guides, Class notes & Summaries

Update: by only watching the lectures and studying this summary I got an 9.0 as grade. This is an extended summary of everything that is discussed during the 7 lectures of the course Psychology of Advertising. This includes the lectures of Dr. Gert-Jan Lelieveld, Ambra Brizi & the guest lecture of Trudelies van der Poel. During the last lecture Ambra Brizi stated the lectures will be the most important content of the exam. Everything that is discussed during the lectures is stated in this...

Total summary of the course Attitudes and Advertising given at TiU (422056-B-6) 2023/2024.

This is an exam I made myself based on the lectures and the literature. It contains 46 multiple-choice questions that are as realistic as possible. The answers to it can be found at the bottom of the document. It is thus a good way to test your preparation and knowledge for the actual exam.

Extensive summary of all lectures (english)

Lectures of Psychology of Advertising lectures

Maryland (MD) Psychology Jurisprudence Exam Activities and services - Answer-Psych services required for training Board - Answer-State board of examiner of psychology Number of hours required for licensure - Answer-3250 hours, across 2 years supervised experience (75% by a psychologist, 2 hours for every 20 hours of experience plus other learning activities) Requirement to pass the MD exam - Answer-75% Requirement to pass the EPPI exam - Answer-70% (scaled score 500) recently or 73% befor...

Psychology of Advertising Exam Questions With Verified Answers Advertising - answerany form of paid communication by an identified sponsor, aimed to inform and/or persuade target audiences about an organization, product, service or idea paid placed consumer-based goal oriented long term focused proactive, not reactive integrated into the organization research & feedback can inform strategy channels needs & reshapes them into wants facilitates competition between companies way to co...

Psychology of Advertising Exam Questions With Verified Answers Advertising - answerany form of paid communication by an identified sponsor, aimed to inform and/or persuade target audiences about an organization, product, service or idea paid placed consumer-based goal oriented long term focused proactive, not reactive integrated into the organization research & feedback can inform strategy channels needs & reshapes them into wants facilitates competition between companies way to co...

Psychology of Advertising Exam Questions And Answers ( Verified And Updated ) Advertising Wear-Out - answerCaptures the phenomenon that advertising repetition ultimately hurts advertising effectiveness because every subsequent exposure enables the generation of ever more negative consumer responses, such as scepticism and irritation. Accessibility - answerRefers to the speed and ease with which information is retrieved from memory Adjustment function of attitudes - answerAttitudes help us...