Sume Study guides, Class notes & Summaries

Synthesis of the Ethics course. It is quite complete: all the content discussed in class, guest lectures, additional readings and videos are summarized. Cases are included and example questions are answered (using ChatGPT).

Summery of the lectures (+ literature) 1-12 of Consumer Behavior at Tilburg University. Note that I haven't paid much attention to the literature.

FULL SUMMARY of the course Marketing Communication and the Consumer for the Master Communication Science on the VU, written in English. The guest lectures will not be tested on the exam so I therefore excluded the notes I took during these lectures. The summary is already long enough as it is ;). All articles are summarized and lecture notes are included. These are clearly categorized via the table of contents. Good look studying!!

PM for DISCOUNT :) This is a summary for the course Consumer Behaviour for the MSc Business Administration program at the University of Amsterdam. It is written in semester 1, 2023/2024. All weeks consist of exam practice questions, theories/content mentioned as important for the exam, and answers to assigned reading questions. Please leave a positive rating if satisfied ! :)

This is a 40-page summary for the specialization course Economic and Consumer Psychology. It contains a summary of the book Fast and Slow, all the lectures, and all the scientific articles for each week The summary has a clear overview and is categorized by week, with important terms already in bold.

Samenvatting consumer behaviour Barbara Briers.

ECS2602 ASSIGNMENT 1 SEMESTER 2 2024 This question is based on the following data for country PORTHOS for 2020. Marginal propensity to consume = 0.5 Autonomous consumption = R600 million Investment spending = R40 million Government spending = R280 million Taxes = R300 million An economist Dr Bright Sithole calculated that the gap between the current equilibrium level of output and incomE and the full employment level of income is R110 million. By how much must taxes decrease ...

This document contains a summary of all 6 articles that need to be studied for the Consumer Behavior exam: Etkin, J. (2016). The hidden cost of personal quantification. Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007). Preference fluency in consumer choice. Puntoni, S., Sweldens, S., & Tavassoli, N.T. (2011). Gender identity salience and perceived vulnerability to breast cancer. Scott, S.E., Rozin, P., & Small, D.A. (2020). Consumers prefer “natural” more for preventat...

This is a summary of the course Business & Consumer Ethics in the second semester of the 3rd bachelor year of Business Economics at VUB. The summary goes up until Chapter 8. The summary is based on my notes during the lectures and the book. Professor Karl Verstrynge gives this course.

Consumer Behavior 12th Edition Schiffman Test Bank Test Bank for Consumer Behavior 12th Edition Schiffman / All Chapter 1 - 16 Updated 2023