Tradedesk marketing f - Study guides, Class notes & Summaries

"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - Answer-True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - Answer-False A data management platform (DMP) helps you evaluate audience data by: - Answer-All apply Conducting lookalike modeling Forecasting available impressions Segmenting users A DSP activates the data stored in a DMP. - Answer-True Cost per mille (CPM) measures: - Answer-The price an adv...

TradeDesk: Marketing Foundations UPDATED Actual Questions and CORRECT Answers "Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - CORRECT ANSWER- True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - CORRECT ANSWER- False