Bman
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26 items
Marketing Segmentation
Describes the different market segments, factors affecting segmentation, marketing strategies and positioning.
- Package deal
- Class notes
- • 3 pages •
Describes the different market segments, factors affecting segmentation, marketing strategies and positioning.
Mass Communications and Techniques
This document gives a very good highlight on the different types of promotional tools available for companies. It has special focus on Advertising later in the document. The way to chose the promotional tool is also given.
- Package deal
- Class notes
- • 3 pages •
This document gives a very good highlight on the different types of promotional tools available for companies. It has special focus on Advertising later in the document. The way to chose the promotional tool is also given.
Financial Performance
Tells us how to calculate different types of profit, the different ways to calculate depreciation and also ways to valuate inventories. Benefits of Income Statement are also discussed.
- Package deal
- Class notes
- • 3 pages •
Tells us how to calculate different types of profit, the different ways to calculate depreciation and also ways to valuate inventories. Benefits of Income Statement are also discussed.
The Nature of Marketing
Brief introduction to marketing. Describes what customers value in a product. Differenciates between efficiency and effectiveness.
- Package deal
- Class notes
- • 2 pages •
Brief introduction to marketing. Describes what customers value in a product. Differenciates between efficiency and effectiveness.
Introduction to Operations Management
This note gives us an introduction to Operations Management. It describes it relevance, various types and also an insight into the Operations Strategy.
- Package deal
- Class notes
- • 2 pages •
This note gives us an introduction to Operations Management. It describes it relevance, various types and also an insight into the Operations Strategy.
International Trade
Assessing the Value of Social Media
Introduction to Social Media
Marketing Strategy
Financial Performance
Needed to revise some basics in the 3rd Year.. helpful