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Marketing & Innovation Articles Summary - 2018/2019
Summary of all the articles of the Marketing & Innovation course (Radboud University - 2018/2019) The following articles are included: Tripsas (1997), Hillebrand et al (2010), Workman (1993), Evanschnitzky (2012), Van Kleef (2005), Hauser (1993), Bitner et al (2008), Füller (2011), Lilien (2002), Gatzweiler et al (2017), Schweitzer & van Hende (2017), Schmidt & Calantone (2002), Berends et al (2013), Guiltinan (1999), Lee & O'Connor (2013), Golder & Tellis (1993), Sorescu et al (2003), Plouffe...
- Summary
- • 67 pages •
Summary of all the articles of the Marketing & Innovation course (Radboud University - 2018/2019) The following articles are included: Tripsas (1997), Hillebrand et al (2010), Workman (1993), Evanschnitzky (2012), Van Kleef (2005), Hauser (1993), Bitner et al (2008), Füller (2011), Lilien (2002), Gatzweiler et al (2017), Schweitzer & van Hende (2017), Schmidt & Calantone (2002), Berends et al (2013), Guiltinan (1999), Lee & O'Connor (2013), Golder & Tellis (1993), Sorescu et al (2003), Plouffe...
Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 + 17 | 7th edition
Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.
- Book
- Summary
- • 48 pages •
Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.
Summary Consumer Behavior Articles (2018/2019)
Summary of all the articles of the Consumer Behavior course (2018/2019). The following articles are included: Brinol et al (2015), Fransen et al (2015), MacInnis et al (1991), Hung et al (2017), Cacioppo et al (2018), Garnett et al (2014), Evans (2008), Evans and Stanovic (2013), Thaler and Sunstein (2008), Benartzi et al (2017) and Velema et al (2018).
- Summary
- • 32 pages •
Summary of all the articles of the Consumer Behavior course (2018/2019). The following articles are included: Brinol et al (2015), Fransen et al (2015), MacInnis et al (1991), Hung et al (2017), Cacioppo et al (2018), Garnett et al (2014), Evans (2008), Evans and Stanovic (2013), Thaler and Sunstein (2008), Benartzi et al (2017) and Velema et al (2018).
Summary Marketing Performance Articles - 2018/2019
Summary of all the articles of the marketing performance course 2018/2019. The following articles are included: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust (2004), Leroi-Werelds et al. (2014), Kumar (2018), Bart et al (2005), Palmatier et al (2006), Homburg et al. (2015), Haumann et al (2014), Homburg et al (2012), Verhoef & Leeflang (2009) and Hanssens & Pauwels (2016).
- Summary
- • 57 pages •
Summary of all the articles of the marketing performance course 2018/2019. The following articles are included: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust (2004), Leroi-Werelds et al. (2014), Kumar (2018), Bart et al (2005), Palmatier et al (2006), Homburg et al. (2015), Haumann et al (2014), Homburg et al (2012), Verhoef & Leeflang (2009) and Hanssens & Pauwels (2016).
Summary - Case Study Research (Robert K. Yin)
Samenvatting van het boek Case Study Research (Robert K. Yin) voor het vak Kwalitatieve Onderzoeksmethodologie van de Radboud Universiteit. Alle zes hoofdstukken zijn samengevat.
- Book
- Summary
- • 17 pages •
Samenvatting van het boek Case Study Research (Robert K. Yin) voor het vak Kwalitatieve Onderzoeksmethodologie van de Radboud Universiteit. Alle zes hoofdstukken zijn samengevat.
Strategic Human Resource Management: A Balanced Approach (Paul Boselie)
Complete samenvatting van alle hoofdstukken van het boek van Paul Boselie. Tweede druk. Geschreven in het Engels.
- Book
- Summary
- • 46 pages •
Complete samenvatting van alle hoofdstukken van het boek van Paul Boselie. Tweede druk. Geschreven in het Engels.
Strategic Human Resource Management: A Balanced Approach (Paul Boselie)
Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 + 17 | 7th edition
Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 + 17 | 7th edition
Summary - Case Study Research (Robert K. Yin)
Levant Stone
Translated by GoogleSummary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 + 17 | 7th edition