Smartread
On this page, you find all documents, package deals, and flashcards offered by seller Smartread.
- 3
- 0
- 0
Community
- Followers
- Following
3 items
150 questions and answers patho study quide 100% score
Module VII (Renal) 
1. Where organ produces urine? 
● in your kidneys 
2. Where are kidneys? 
● retroperitoneal space (pts can present with back pain due to renal issues) 
3. What is the hilum of the kidney? 
● central portion of kidney where the entrance and blood vessels come 
together 
● *note: hilum is general term for an organ 
4. Describe the flow of urine from the kidneys. 
● kidney → ureter (binds to bladder posteriorly) → bladder → urethra 
5. How do the IVC and abdomina...
- Other
- • 1 pages •
Module VII (Renal) 
1. Where organ produces urine? 
● in your kidneys 
2. Where are kidneys? 
● retroperitoneal space (pts can present with back pain due to renal issues) 
3. What is the hilum of the kidney? 
● central portion of kidney where the entrance and blood vessels come 
together 
● *note: hilum is general term for an organ 
4. Describe the flow of urine from the kidneys. 
● kidney → ureter (binds to bladder posteriorly) → bladder → urethra 
5. How do the IVC and abdomina...
FUNDAMENTALS OF MARKETING
Chapter 1: An Introduction to Integrated Marketing Communications 
Focuses Charmin toilet tissue and how Procter & Gamble has added social media to traditional 
media to the IMC program for the brand. Also discusses how Charmin is one of the most creative 
brands on social media. Charmin is one of the brands being featured in the new video cases 
being produced for 11e. 
KEY TERMS 
Exchange : may be the core phenomenon or domain for study in marketing 
Marketing : Marketing is the activity, set ...
- Summary
- • 12 pages •
Chapter 1: An Introduction to Integrated Marketing Communications 
Focuses Charmin toilet tissue and how Procter & Gamble has added social media to traditional 
media to the IMC program for the brand. Also discusses how Charmin is one of the most creative 
brands on social media. Charmin is one of the brands being featured in the new video cases 
being produced for 11e. 
KEY TERMS 
Exchange : may be the core phenomenon or domain for study in marketing 
Marketing : Marketing is the activity, set ...
Summary MARKETING 101
Chapter 1: An Introduction to Integrated Marketing Communications 
Focuses Charmin toilet tissue and how Procter & Gamble has added social media to traditional 
media to the IMC program for the brand. Also discusses how Charmin is one of the most creative 
brands on social media. Charmin is one of the brands being featured in the new video cases 
being produced for 11e. 
KEY TERMS 
Exchange : may be the core phenomenon or domain for study in marketing 
Marketing : Marketing is the activity, set ...
- Summary
- • 12 pages •
Chapter 1: An Introduction to Integrated Marketing Communications 
Focuses Charmin toilet tissue and how Procter & Gamble has added social media to traditional 
media to the IMC program for the brand. Also discusses how Charmin is one of the most creative 
brands on social media. Charmin is one of the brands being featured in the new video cases 
being produced for 11e. 
KEY TERMS 
Exchange : may be the core phenomenon or domain for study in marketing 
Marketing : Marketing is the activity, set ...