Chloë's Summary Shop
Hi there, I am Chloë and I graduated in 2017 at the NHTV in Breda for the bachelor study International Leisure Sciences. In February 2019 I started with my master's International Business with a specialization in Strategic Marketing at the University of Maastricht of which I recently graduated. On this account, I added some essays, assignments, and summaries, which can hopefully make your study a bit easier.
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Marketing Analytics - Maastricht University
This bundle includes an extended summary of the course including lectures, articles and tutorial notes, as well as two advisory reports we had to write for Verhouten and Orange County Register
- Package deal
- • 3 items •
This bundle includes an extended summary of the course including lectures, articles and tutorial notes, as well as two advisory reports we had to write for Verhouten and Orange County Register
MA Assignment Advisory Report Orange County Register
For the course of Marketing Analytics at Maastricht University we made an Advisory Report for the Orange County Register including a logistic regression model with validation and classification trees (CRT and CHaID) with validation.
- Package deal
- Essay
- • 21 pages •
For the course of Marketing Analytics at Maastricht University we made an Advisory Report for the Orange County Register including a logistic regression model with validation and classification trees (CRT and CHaID) with validation.
MA Assignment Advisory Report Verhouten
For the course of Marketing Analytics at Maastricht University, we had to write an advisory report for Verhouten (a chocolate company) in which we elaborated on building a statistical and dynamical model, competition, control variables as well as price elasticity.
- Package deal
- Essay
- • 19 pages •
For the course of Marketing Analytics at Maastricht University, we had to write an advisory report for Verhouten (a chocolate company) in which we elaborated on building a statistical and dynamical model, competition, control variables as well as price elasticity.
Extended Summary Marketing Analytics Course including lectures, articles and tutorial notes
I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. Article List: Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances; Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments; Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...
- Package deal
- Summary
- • 194 pages •
I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. Article List: Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances; Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments; Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...
Extended Summary Consumer Psychology Course including lectures, articles and tutorial notes
For my master Strategic Marketing at Maastricht University I created an extended summary of the course Consumer Psychology including all lectures; a guest lecture; chapters and articles we had to read for tutorials and lectures; as well as my tutorial notes. This summary provides a nice overview of the course and helps you study and pass for the exam. Article List: A perspective on judgment and choice – Kahneman 2003; Heart and mind in conflict: The interplay of affect and cognition in con...
- Book
- Summary
- • 103 pages •
For my master Strategic Marketing at Maastricht University I created an extended summary of the course Consumer Psychology including all lectures; a guest lecture; chapters and articles we had to read for tutorials and lectures; as well as my tutorial notes. This summary provides a nice overview of the course and helps you study and pass for the exam. Article List: A perspective on judgment and choice – Kahneman 2003; Heart and mind in conflict: The interplay of affect and cognition in con...
Extended Summary Marketing Analytics Course including lectures, articles and tutorial notes
Summary Leisure and Urban Development including lectures, reading questions with answers and notes
Summary Leisure and Urban Development including lectures, reading questions with answers and notes
Extended Summary Marketing Analytics Course including lectures, articles and tutorial notes