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Summary articles Retail & Omnichannel Marketing
Summary of the articles for Retail & Omnichannel Marketing: Week 1: 1 Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19. 2 Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28 3 P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...
- Summary
- • 36 pages •
Summary of the articles for Retail & Omnichannel Marketing: Week 1: 1 Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19. 2 Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28 3 P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...
Summary articles Consumer Psychology
Summary of the articles and ted-talks for Consumer Psychology: Week 1: - Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (please pick up at the marketing secretary’s office in the first week of class) - Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. - Barry Schwartz (2006) - Week 2: - Petty, R. E...
- Summary
- • 57 pages •
Summary of the articles and ted-talks for Consumer Psychology: Week 1: - Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (please pick up at the marketing secretary’s office in the first week of class) - Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. - Barry Schwartz (2006) - Week 2: - Petty, R. E...
Samenvatting De Servicedesk
Hoofdstuk 1 tot 12 en hoofdstuk 18 tot 21
- Book
- Summary
- • 8 pages •
Hoofdstuk 1 tot 12 en hoofdstuk 18 tot 21
Samenvatting Ondernemen met Informatie
Hoofdstuk 1, 2, 4, 6, 7
- Book
- Summary
- • 25 pages •
Hoofdstuk 1, 2, 4, 6, 7
Samenvatting Bedrijfskunde Integraal
Samenvatting van alle hoofdstukken
- Book
- Summary
- • 56 pages •
Samenvatting van alle hoofdstukken
Summary Behavioral Decision Making (Articles)
Summary articles Consumer Psychology
Samenvatting Bedrijfskunde Integraal
Summary articles Retail & Omnichannel Marketing
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