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Advertising & Media Channels - Article Summary 2024 (MSC Marketing)
This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.
- Summary
- • 70 pages •
This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.
Marketing Strategy - Articles Summary 2023
Summary of all the 7 required article readings for the course Marketing Strategy ( E_MKT_MSTRAT), part of the Master Marketing at VU.
- Summary
- • 26 pages •
Summary of all the 7 required article readings for the course Marketing Strategy ( E_MKT_MSTRAT), part of the Master Marketing at VU.
Digital Marketing & Technology Article Summary - 2023
This document contains a detailed summary of all the required articles for the course Digital Marketing & Technology (E_MKT_DMT), in 2023.
- Summary
- • 53 pages •
This document contains a detailed summary of all the required articles for the course Digital Marketing & Technology (E_MKT_DMT), in 2023.
Articles Summary 2023 - Consumer Marketing, Msc Marketing VU
This document contains a detailed summary of all the required articles for the course Consumer Marketing, in 2023. It includes both the articles discussed during the lecture and the ones discussed during the tutorials.
- Summary
- • 43 pages •
This document contains a detailed summary of all the required articles for the course Consumer Marketing, in 2023. It includes both the articles discussed during the lecture and the ones discussed during the tutorials.
Articles Summary Digital Marketing & Metrics - 2023
This document contains a detailed summary of all the 17 articles that need to be studied for the exam.
- Summary
- • 46 pages •
This document contains a detailed summary of all the 17 articles that need to be studied for the exam.
Articles Summary Consumer Behavior
This document contains a summary of all 6 articles that need to be studied for the Consumer Behavior exam: Etkin, J. (2016). The hidden cost of personal quantification. Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007). Preference fluency in consumer choice. Puntoni, S., Sweldens, S., & Tavassoli, N.T. (2011). Gender identity salience and perceived vulnerability to breast cancer. Scott, S.E., Rozin, P., & Small, D.A. (2020). Consumers prefer “natural” more for preventat...
- Summary
- • 16 pages •
This document contains a summary of all 6 articles that need to be studied for the Consumer Behavior exam: Etkin, J. (2016). The hidden cost of personal quantification. Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007). Preference fluency in consumer choice. Puntoni, S., Sweldens, S., & Tavassoli, N.T. (2011). Gender identity salience and perceived vulnerability to breast cancer. Scott, S.E., Rozin, P., & Small, D.A. (2020). Consumers prefer “natural” more for preventat...
Summary Book Consumer Behavior - Kardes et al.
This document summarizes the following chapters from the book: Consumer Behavior (2nd edition). Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline 1. Understanding Consumer Behavior and Consumer Research 4. Consumer Perception 5. Learning and Memory 6. Automatic Information Processing 7. Motivation and Emotion 8. Attitude and Judgment Formation and Change 9. The Consumer Decision Making Process 10. Product Consideration, Evaluation, and Choice 11. Behavioral Decision Theory ...
- Book & Paket-Deal
- Summary
- • 35 pages •
This document summarizes the following chapters from the book: Consumer Behavior (2nd edition). Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline 1. Understanding Consumer Behavior and Consumer Research 4. Consumer Perception 5. Learning and Memory 6. Automatic Information Processing 7. Motivation and Emotion 8. Attitude and Judgment Formation and Change 9. The Consumer Decision Making Process 10. Product Consideration, Evaluation, and Choice 11. Behavioral Decision Theory ...
Summary Lectures + Articles Marketing in Emerging Economies
This document contains detailed notes of the lecture slides, and a summary of the articles. Furthermore, it contains some book notes to better explain certain concepts. It also contains the guest lecture and all knowledge clips. My exam grade with this summary was an 8.2.
- Summary
- • 46 pages •
This document contains detailed notes of the lecture slides, and a summary of the articles. Furthermore, it contains some book notes to better explain certain concepts. It also contains the guest lecture and all knowledge clips. My exam grade with this summary was an 8.2.
Lecture Notes + Summary Book Human Resource Management: A Global Perspective
This document contains lecture notes and a summary of chapters 1, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, and 15 of the book International Human Resource Management. These have to be studied for the exam of the course Human Resource Management: A Global Perspective.
- Book
- Summary
- • 96 pages •
This document contains lecture notes and a summary of chapters 1, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, and 15 of the book International Human Resource Management. These have to be studied for the exam of the course Human Resource Management: A Global Perspective.
Summary Business Information System - Lecture Notes and Chapters IBA
This document contains detailed lecture notes and images of the course Business Information System. Starting from page 62, there are extra notes on the bookchapters 1,2,3,4,5,6,7,8,9,10 and the tech briefing.
- Book
- Summary
- • 84 pages •
This document contains detailed lecture notes and images of the course Business Information System. Starting from page 62, there are extra notes on the bookchapters 1,2,3,4,5,6,7,8,9,10 and the tech briefing.
Articles Summary Digital Marketing & Metrics - 2023
Articles Summary Digital Marketing & Metrics - 2023
Advertising & Media Channels - Article Summary 2024 (MSC Marketing)
This is a chatgpt summary most likely
Advertising & Media Channels - Article Summary 2024 (MSC Marketing)
Articles Summary Consumer Behavior