Jessicalooman
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Summary Branding (March 2022) lectures + literature
Summary Branding (2022), including required literature, lectures and knowledge clips, week 1-6.
- Summary
- • 31 pages •
Summary Branding (2022), including required literature, lectures and knowledge clips, week 1-6.
Summary Consumer Behaviour: Onlines Lessons + Articles (2021-2022)
Summary of Consumer Behaviour (2021-2022), including online lessons, lectures, and (additional) articles. Topics: 1. The Psychological Core 2. Consumer (Ir)rationality 3. Social Influences on Behaviour 4. Affective and Emotional Consumer Reactions 5. Technology and Consumer Behaviour 6. Consumers and Marketing for a "better world"
- Summary
- • 36 pages •
Summary of Consumer Behaviour (2021-2022), including online lessons, lectures, and (additional) articles. Topics: 1. The Psychological Core 2. Consumer (Ir)rationality 3. Social Influences on Behaviour 4. Affective and Emotional Consumer Reactions 5. Technology and Consumer Behaviour 6. Consumers and Marketing for a "better world"
Summary Theories of Marketing ALL MATERIAL 2021
Summary of all material for Theories of Marketing (2021-2022): all knowledge clips, lecture notes + articles.
- Summary
- • 42 pages •
Summary of all material for Theories of Marketing (2021-2022): all knowledge clips, lecture notes + articles.
Summary Ethics and the Future of Business 2021
Summary of Ethics and the Future of Business (sept 2021). The structure follows the four lectures, completed with the reflective questions and important parts of the required articles.
- Summary
- • 30 pages •
Summary of Ethics and the Future of Business (sept 2021). The structure follows the four lectures, completed with the reflective questions and important parts of the required articles.
Summary Branding (March 2022) lectures + literature
Summary Ethics and the Future of Business 2021
Summary Theories of Marketing ALL MATERIAL 2021
Summary Theories of Marketing ALL MATERIAL 2021
Summary Ethics and the Future of Business 2021