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Digital Food Marketing Readings + Lectures (20/21)
Summaries of both the lectures and the readings for the course 'Digital Food Marketing' (TU) in 2020/2021. Theory still relevant for 2021/2022. Personal exam grade = 9,2 using these two documents. Note: These documents were initially written for personal use. Therefore, there may be some personal remarks on the content/quality of the lectures.
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Summaries of both the lectures and the readings for the course 'Digital Food Marketing' (TU) in 2020/2021. Theory still relevant for 2021/2022. Personal exam grade = 9,2 using these two documents. Note: These documents were initially written for personal use. Therefore, there may be some personal remarks on the content/quality of the lectures.
Digital Food Marketing - Readings ('20/'21)
Summary of the Readings for Digital Food Marketing (20/21). Still relevant for 2021/2022. Exam grade 9,2, using this summary + Summary of the lectures. Includes the following readings: - Cairns et al. (2012) - Powell et al. (2013) - Buijzen et al. (2010) (Introducing PCMC Model) - Valkenburg & Peter (2013) (Differential susceptibility to media effects model) - Montgomery et al. (2011) - Folkvord (2016) (Food advertising and eating behavior in children) (REFCAM Model) - Folkvord (201...
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- Summary
- • 31 pages •
Summary of the Readings for Digital Food Marketing (20/21). Still relevant for 2021/2022. Exam grade 9,2, using this summary + Summary of the lectures. Includes the following readings: - Cairns et al. (2012) - Powell et al. (2013) - Buijzen et al. (2010) (Introducing PCMC Model) - Valkenburg & Peter (2013) (Differential susceptibility to media effects model) - Montgomery et al. (2011) - Folkvord (2016) (Food advertising and eating behavior in children) (REFCAM Model) - Folkvord (201...
Digital Food Marketing 2020-2021 - Lecture Notes (lecturer: Frans Folkvord) Written in '20/'21.
Lecture Notes for Digital Food Marketing classes in 2020/2021. Still relevant for 2021/2022. Exam grade 9,2 - overall grade 8,5 using this summary + my readings summary. Some of the topics touched upon: - Nudging - Social Marketing - Cialdini's principles - PCMC-Model - DSMM-Model - Incentive sensitization theory - Advertising literacy - Dual process Theory - Go/no-go Task Note: document initially not intended for publishing. May include some personal notes on the quality o...
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- Summary
- • 27 pages •
Lecture Notes for Digital Food Marketing classes in 2020/2021. Still relevant for 2021/2022. Exam grade 9,2 - overall grade 8,5 using this summary + my readings summary. Some of the topics touched upon: - Nudging - Social Marketing - Cialdini's principles - PCMC-Model - DSMM-Model - Incentive sensitization theory - Advertising literacy - Dual process Theory - Go/no-go Task Note: document initially not intended for publishing. May include some personal notes on the quality o...