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This bundle contains the full summaries of the courses Digital marketing & technology and Marketing strategy of period 2 of the Msc. Marketing 2021-2022 (VU). The Digital marketing & technology summary contains all the lectures and academic articles. The Marketing Strategy summary contains the knowledge clips, lectures and obligatory articles.

This is a summary of the course Marketing Strategy from the Msc. Marketing 2021-2022 (VU). This document contains a summary of all the knowledge clips, live lectures and all the obligatory academic articles. The findings of the articles are explained. The summary includes practice exam questions.

Lecture summary and notes of the course Digital Marketing and Technology from Msc Marketing 2021-2022 (VU). This document contains an summary of the lectures with elaboration on the articles. The findings of the articles are explained.

This bundle contains both in-depth lecture summaries of the two courses consumer marketing and customer & marketing analytics of the Master marketing at the VU.

This document contains a summary of all the lectures of the course customer and marketing analytics from the Master Marketing at the VU. The steps used in SPSS that are discussed in class are included in this summary.

Lecture summary and notes of the course Consumer Marketing from Msc Marketing 2021-2022 (VU). This document contains an in-depth summary of the lectures with elaboration on all the articles and graphs. The findings of the articles are explained and the wise frameworks for each article are included.

In depth summary of the four important articles for the course Advertising from the Master programma Marketing given at the VU Amsterdam. Those four articles were the most important articles because the paper-based questions on the exam were about these four articles. Summary of articles from Danaher, Kim, Tirunillai and Guitart.

This summary of the course Nudge: Influencing Behavior within the Minor Understanding and Influencing Decisions in Business & Society contains all the material of the lectures that have been discussed. This also largely includes the material from the book by Richard & Thaler and Robert. B. Cialdini. This summary is also provided with clear, extensive examples and explanations that were also used during the lectures.