Marieluisabade
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Communication Scan block 2.3 Study Notes made with GoodNotes
This PDF contains all notes for the 2.3 exam. This includes all five subjects: - Internal Communication - Organisational Theory - Politics - Economics - Research They are handwritten,creatively/colourful visualised and easy to study! Enjoy!
- Book
- Class notes
- • 64 pages •
This PDF contains all notes for the 2.3 exam. This includes all five subjects: - Internal Communication - Organisational Theory - Politics - Economics - Research They are handwritten,creatively/colourful visualised and easy to study! Enjoy!
Communication Theory (Campaigning and Advertising etc.), Exam Preparation
A summary of the chapters of the book and the PowerPoints of the course. Covers among other things: - Integrated marketing communications - Message strategies & Creative Concept - Marketing Communication Objectives - Budgeting - Advertising General & Offline - Online Communications - Direct Marketing - Public Relations - Sponsorship - Media Planning - Pre-Testing - Campaign evaluation research - Ethics and GDPR Handwritten on the iPad using GoodNotes. Including visualisations...
- Book
- Class notes
- • 44 pages •
A summary of the chapters of the book and the PowerPoints of the course. Covers among other things: - Integrated marketing communications - Message strategies & Creative Concept - Marketing Communication Objectives - Budgeting - Advertising General & Offline - Online Communications - Direct Marketing - Public Relations - Sponsorship - Media Planning - Pre-Testing - Campaign evaluation research - Ethics and GDPR Handwritten on the iPad using GoodNotes. Including visualisations...
Communication Scan block 2.3 Study Notes made with GoodNotes