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Attributing Conversions in a Multichannel Online Marketing Environment- An Empirical Model and a Field experiment – H.A. Li & P.K. Kannan (2014)
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Summary of the article Attributing Conversions in a Multichannel Online Marketing Environment- An Empirical Model and a Field experiment.
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Attributing Conversions in a Multichannel Online Marketing Environment- An Empirical Model and a Field experiment – H.A. Li & P.K. Kannan (2014)
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Summary of the article Attributing Conversions in a Multichannel Online Marketing Environment- An Empirical Model and a Field experiment.
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