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Digital Marketing and Metrics: Lecture Summary
A complete summary of the lectures of digital marketing and metrics, including concise notes of additional comments that are not covered on the slides! All lectures were attended and thus possible exam questions are discussed in detail.
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- Summary
- • 66 pages •
A complete summary of the lectures of digital marketing and metrics, including concise notes of additional comments that are not covered on the slides! All lectures were attended and thus possible exam questions are discussed in detail.
Digital Marketing & Metrics | Literature Summary
A summary for the literature of Digital Marketing & Metrics, including all the articles we need to know for the exam (as confirmed by the teacher): - Lemon & Verhoef (2016) - Ailawadi & Farris (2017) - Naik & Peters (2009) - Bucklin et al. (2009) p. 175-190 - Rutz & Bucklin (2012) - Li et al. (2016) - Babic et al. (2016) - Hewett et al. (2016) - Schwiedel & Moe (2014) - Akpinar & Berger (2017) - Tucker (2015) - Dinner et al. (2014)
- Package deal
- Summary
- • 31 pages •
A summary for the literature of Digital Marketing & Metrics, including all the articles we need to know for the exam (as confirmed by the teacher): - Lemon & Verhoef (2016) - Ailawadi & Farris (2017) - Naik & Peters (2009) - Bucklin et al. (2009) p. 175-190 - Rutz & Bucklin (2012) - Li et al. (2016) - Babic et al. (2016) - Hewett et al. (2016) - Schwiedel & Moe (2014) - Akpinar & Berger (2017) - Tucker (2015) - Dinner et al. (2014)
Marketing in Emerging Economies | Article Summary
All the literature we need to know for the marketing in emerging economies course! Summary of the articles of: - Westjohn and Magnusson (2017) - Zhou et al. (2010) - Zarantonello et al. (2013) - Kumar et al. (2015) - Sheth (2011) - Chattopadhyay et al. (2012): Introductory Chapter, Chapter 1, Chapter 2, and Chapter 9
- Package deal
- Summary
- • 25 pages •
All the literature we need to know for the marketing in emerging economies course! Summary of the articles of: - Westjohn and Magnusson (2017) - Zhou et al. (2010) - Zarantonello et al. (2013) - Kumar et al. (2015) - Sheth (2011) - Chattopadhyay et al. (2012): Introductory Chapter, Chapter 1, Chapter 2, and Chapter 9
Consumer Behavior | Literature Summary
Hi! This summary consists of: - Chapters 1, 4, 5, 6, 7, 8, 9, 10, 11, 12 of Consumer Behavior: (second edition), Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline; Cengage Learning, ISBN 13: 978-1-133-58767-5 ISBN 10: 1-133-58767-4 - Chapters 6, 7, 8, 11, 12 of Research Methods for the Behavioral Sciences (5th edition), Frederick J. Gravetter & Lori-Ann B. Forzano; Cengage Learning, ISBN-13: 978-1-305-10413-6 ISBN-10: 1-305-10413-7 All the chapters we need to know for the Consumer Behavior ex...
- Book & Paket-Deal
- Summary
- • 54 pages •
Hi! This summary consists of: - Chapters 1, 4, 5, 6, 7, 8, 9, 10, 11, 12 of Consumer Behavior: (second edition), Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline; Cengage Learning, ISBN 13: 978-1-133-58767-5 ISBN 10: 1-133-58767-4 - Chapters 6, 7, 8, 11, 12 of Research Methods for the Behavioral Sciences (5th edition), Frederick J. Gravetter & Lori-Ann B. Forzano; Cengage Learning, ISBN-13: 978-1-305-10413-6 ISBN-10: 1-305-10413-7 All the chapters we need to know for the Consumer Behavior ex...
Ethics - Book Summary | IBA VU
A summary of all chapters (i.e. 1-10) of the book "Justice" written by Michael J. Sandel.
- Book & Paket-Deal
- Summary
- • 15 pages •
A summary of all chapters (i.e. 1-10) of the book "Justice" written by Michael J. Sandel.
Business Processes - Midterm | Book Summary
This summary includes chapters 1, 2, 3, 4, 5, and 7 from the Custom Edition book "Business Processes" written by Cachon.
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- Summary
- • 17 pages •
This summary includes chapters 1, 2, 3, 4, 5, and 7 from the Custom Edition book "Business Processes" written by Cachon.
Corporate Strategy, Ownership, and Governance - Case Summary
Corporate Strategy, Ownership, and Governance - Case Summary
Managing Business Strategically - Module 1-6 Summary
Consumer Behavior | Academic Article Summary
HRM Practices - Lecture Summary