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Summary Marketing Strategy (BM04MM) (2020) - Lectures and case studies

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Basically whatever you need for the exam (even more). I included Stefano's exact words and quote in the lectures, my own explanation for the tough slides and tricky theories. Long sentences are for explanations to help you better understand. Recommended to use it along with Stefano's slides.

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  • Summary
  •  • 29 pages • 
  • by vynguyen2 • 
  • uploaded  2021
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