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Summary Articles Marketing Analytics EBC4081
Summary articles Marketing Analytics EBC4081
1. Ascarza, Eva, Raghuram Iyengar, and Martin Schleicher (2016). The Perils of
Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field
Experiment. Journal of Marketing Research, 53, 46-60.
2. Bijmolt, Tammo H.A., Harald J. van Heerde, and Rik G.M. Pieters (2005). New
Empirical Generalizations on the Determinants of Price Elasticity. Journal of
Marketing Research, 42 (May), 141-156.
3. Cleeren, Kathleen, Harald J. van Heerde and Ma...
- Summary
- • 29 pages •
Summary articles Marketing Analytics EBC4081
1. Ascarza, Eva, Raghuram Iyengar, and Martin Schleicher (2016). The Perils of
Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field
Experiment. Journal of Marketing Research, 53, 46-60.
2. Bijmolt, Tammo H.A., Harald J. van Heerde, and Rik G.M. Pieters (2005). New
Empirical Generalizations on the Determinants of Price Elasticity. Journal of
Marketing Research, 42 (May), 141-156.
3. Cleeren, Kathleen, Harald J. van Heerde and Ma...
Customer Analysis EBC4079