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Complete Package Deal For MARK 3000 Final McManus Exam Study Questions and Answers Top Graded 2024
Complete Package Deal For MARK 3000 Final McManus Exam Study Questions and Answers Top Graded 2024
[Show more]Complete Package Deal For MARK 3000 Final McManus Exam Study Questions and Answers Top Graded 2024
[Show more]Service - any intangible offering that involves a deed, performance, or effort that cannot be physically possessed: intangible customer benefits that are produced by people or machines and cannot be separated from the producer 
 
Customer Service - specifically refers to the human or mechanical acti...
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Add to cartService - any intangible offering that involves a deed, performance, or effort that cannot be physically possessed: intangible customer benefits that are produced by people or machines and cannot be separated from the producer 
 
Customer Service - specifically refers to the human or mechanical acti...
marketing research - A set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision makers involved in marketing goods, services, or ideas. 
 
secondary data - Pieces of information that have already been collected from other sourc...
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Add to cartmarketing research - A set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision makers involved in marketing goods, services, or ideas. 
 
secondary data - Pieces of information that have already been collected from other sourc...
Marketing - An organizational function and set of process for creating, capturing, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders 
 
Marketing Plan - A written document composed of an analysis of th...
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Add to cartMarketing - An organizational function and set of process for creating, capturing, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders 
 
Marketing Plan - A written document composed of an analysis of th...
the research process - 1. defining objectives 
2. designing the research 
3. data collection process 
4. analyzing data 
5. action plan and implementation 
 
defining objectives and research needs (step 1 of the research process) - -what info is needed yo answer specific questions 
-how should that ...
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Add to cartthe research process - 1. defining objectives 
2. designing the research 
3. data collection process 
4. analyzing data 
5. action plan and implementation 
 
defining objectives and research needs (step 1 of the research process) - -what info is needed yo answer specific questions 
-how should that ...
Globalization - process by which goods, services, capital, people, info, and ideas flow across national borders 
 
Assessing Global Markets - Economics 
Infrastructure and tech 
Government actions 
sociocultural factors 
 
Economics - GDP, GNI, purchasing power parity, market size and population gro...
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Add to cartGlobalization - process by which goods, services, capital, people, info, and ideas flow across national borders 
 
Assessing Global Markets - Economics 
Infrastructure and tech 
Government actions 
sociocultural factors 
 
Economics - GDP, GNI, purchasing power parity, market size and population gro...
Integrated Marketing Communications - Represents the promotion dimension of the four p's. 
Encompasses a variety of communication disciplines; general advertisement, personal selling, sales promotion, public relations, direct marketing, and electronic media; in combination to provide clarity, cons...
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Add to cartIntegrated Marketing Communications - Represents the promotion dimension of the four p's. 
Encompasses a variety of communication disciplines; general advertisement, personal selling, sales promotion, public relations, direct marketing, and electronic media; in combination to provide clarity, cons...
T/F Services can often be separated from the producer - False 
 
T/F People are now demanding more specialized products and services - True 
 
The service product continuum - Ranges from service dominant (a laawyer) to product dominant (grocery store) 
 
Factors differentiating services from product...
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Add to cartT/F Services can often be separated from the producer - False 
 
T/F People are now demanding more specialized products and services - True 
 
The service product continuum - Ranges from service dominant (a laawyer) to product dominant (grocery store) 
 
Factors differentiating services from product...
overall sacrifice a consumer is willing to make to acquire a specific product or service - price 
 
importance of price (seller) - price is revenue 
 
importance of price (consumer) - price is cost of something 
 
price allocates - resources in a free-market economy 
 
5 C's of Pricing used to set ...
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Add to cartoverall sacrifice a consumer is willing to make to acquire a specific product or service - price 
 
importance of price (seller) - price is revenue 
 
importance of price (consumer) - price is cost of something 
 
price allocates - resources in a free-market economy 
 
5 C's of Pricing used to set ...
Services - Any intangible offering that involves a deed, performance, or effort that cannot be physically possessed. 
Intangible customer benefits that are produced by people or machines and cannot be separated from the producer. 
 
Customer Service - Specifically refers to the human or mechanical ...
Preview 2 out of 12 pages
Add to cartServices - Any intangible offering that involves a deed, performance, or effort that cannot be physically possessed. 
Intangible customer benefits that are produced by people or machines and cannot be separated from the producer. 
 
Customer Service - Specifically refers to the human or mechanical ...
what is the goal of integrated marketing communications - to ensure your message is the same across the board 
 
what makes up integrated marketing communications (IMC)? - 1. customers 
2. communications channel 
3. results 
 
4 steps to the communication process - 1. sender 
2. transmitter encodes...
Preview 3 out of 20 pages
Add to cartwhat is the goal of integrated marketing communications - to ensure your message is the same across the board 
 
what makes up integrated marketing communications (IMC)? - 1. customers 
2. communications channel 
3. results 
 
4 steps to the communication process - 1. sender 
2. transmitter encodes...
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