Cross cultural marketing

This document contains a summary of all the lectures provided by the VU for the course Cross Cultural Marketing (E_IBA1_CCM). The important concepts are shown in (colored) bold. The document also shows illustrations and pictures of important concepts, to paint a clearer picture. Goodluck with studying!

Includes all chapters in the order of the course + Summary of the articles (With table of contents + Hyperlinks)

Summary of marketing articles for the exam

Summary of the lecture and the relevant scientific articles

All the information from the slides of CCM lectures

Extended summary of all knowledge clips of CCM

Large summary of all the required articles for Cross Cultural Marketing

Summary containing all the lectures and knowledge clips discussed during the lectures of the course Cross Cultural Marketing given in the first year of International Business Administration at the Vrije Universiteit Amsterdam. By learning this summary I personally passed the final exam.

Cross Cultural Marketing, Summary Marketing Models, VU, International Business Administration, Year 1