Cross cultural marketing

Cross Cultural Marketing, Summary / Cheatsheet all exam relevant material, VU, International Business Administration, Year 1

Cross Cultural Marketing, Summary / Cheatsheet articles exam relevant, VU, International Business Administration, Year 1

Cross Cultural Marketing, All lecture notes & Exam Relevant Material, VU, International Business Administration, Year 1

Cross Cultural Marketing, Final Marketing Plan Report, VU, International Business Administration, Year 1. Full report

Samenvatting Cross Cultural Marketing International Business Administration

Volledige samenvatting van de lectures van het vak Cross Cultural Marketing, gegeven in jaar 1 van IBA aan de VU.

This summary summarises all of what there is to know about the course of Cross-cultural marketing. It covers the content of all lectures and tutorials with additional notes and explanations. In addition, it includes multiple explained exercises that not only help you understand the theory of the course but also help you prepare for the exam!

This is an in-depth article which contains the content for all lectures 1-9 of Cross Cultural Marketing, specifically made for IBA students at the VU. The article touches upon examples, extra information, and essential terms and concepts given by the CCM lecturer, Ingmar Leijen. It is based upon exam content.

Summary of course lectures

A summary of the book: Usunier, Jean-Claude and Julie Anne Lee (2013), Marketing Across Cultures, Sixth Edition, Pearson Education: Harlow, England