HubSpot Final |92 questions| with correct answers

What is HubSpot and what does HubSpot do? CORRECT ANSWER HubSpot is an all-in-one software platform paired with on-going, personalized support that allows you to effectively and efficiently execute inbound marketing strategies. Specifically, the software empowers marketers to attract new visitors to their website and social media presence, convert these visitors into leads, nurture these leads with personalized content, convert these into closed sales and continue to delight these customers after the close stage through on-going education and remarkable content to turn them into promoters. Moreover, the software not only functions to create and maintain marketing that customers love but also provides extensive analytics that allow marketers to understand the ROI of their marketing activities. In addition, HubSpot's responsive design allows the viewer to interact with an optimized webpage across all devices. What are the two reasons outbound marketing techniques have become less effective CORRECT ANSWER 1. intrusive 2. hard to measure results and ROI on marketing investments What does DNS stand for? What purpose does it serve? CORRECT ANSWER Domain Name System. A Domain Name System connects and IP address to a website domain name. There are three kinds: A, CNAME, MX. The reason DNS is so important is because "people suck at remembering numbers." What does API stand for? What purpose does it serve? CORRECT ANSWER Application Programming Interface. API is the way in which to different programs talk to one another. It is a standardized was separate programs, using different programming languages, send and receive data. API specifies how some software components should interact with each other. In addition to accessing databases or computer hardware, such as hard disk drives or video cards, an API can be used to ease the work of programming graphical user interface components.