ARE 136 Ch. 12 Questions and Answers Complete

ARE 136 Ch. 12 Questions and Answers Complete There is measured and unmeasured media. a. True b. False True With the merger of movies, music, gaming, and other entertainment, media planning no longer involves numbers, schedules, and deadlines. a. True b. False False A media class refers to a broader category of media than a media vehicle. a. True b. False True Market and advertising research determines that certain media options hold the highest potential for shaping the consumer behavior of the target audience. a. True b. False True In a real world scenario, the overall development of the advertising plan takes place before the media planning process. a. True b. False True Geo-targeting is defined as the expansion of media placement beyond certain regions or national borders and into diverse cultures and global markets. a. True b. False False The number of people or households that will be exposed to a media vehicle at least one time during a particular period is referred to as reach. a. True b. False True Media vehicles with broad reach are ideal for consumer convenience goods, such as toothpaste and cold remedies. a. True