Business Research Methods questions and answers latest 2024

Business Research Methods What is qualitative research? - correct answer-allow researcher to provide elaborate interpretations of phenomena without depending on numerical measurement (unstructured responses, discover true inner meanings and new insights) Qualitative research uses - correct answer-when difficult to develop specific decisions, objectives Research Objective - correct answer-to develop an in-depth understanding of some phenomena, learn how it occurs in its natural setting Quantitative business research - correct answer-Descriptive and causal (numerical measurement, stat analysis) Qualitative business research - correct answer-exploratory (small vs large samples, broad range of questions, subjective interpretation) whats better qual or quant - correct answer-it depends Qualitative (pros) - correct answer-lower cost, easier to get at motivations and feelings, can improve later quantitative Qualitative (cons) - correct answer-small samples (not representative), greater subjectivity, can't pick out small differences focus