Winter MKT 3410 questions with answers 2024

Winter MKT 3410 Public opinion is dependent on - correct answer Public Information Public information is based on (4 things) - correct answer Public Relations Media Relations Community Relations Social Media Management of public opinion can - correct answer change public opinion in a positive or negative way Public relation is - correct answer creating a positive image or overcoming a negative image; specifically with the media Media relations are - correct answer the relationships a company/person has with the media (journalists, etc) Community relations are - correct answer the relationships a company/person has with the public; gives the company/person a chance to be seen doing good work for their community Social media relations are - correct answer the relationship a public figure has with the community via social media; can make or break popularity with the public Sagacity is - correct answer staying one step ahead of everyone else; the foresight to see who/what is going to be a big hit An example of sagacity is - correct answer moving the Nike swoosh from the pocket of a uniform to the chest of the uniform Desired vs Perceived image is - correct answer How you want to be seen vs how you are seen