Name: Score:
67 Multiple choice questions
Definition 1 of 67
a business buying situation in which the buyer wants to modify product specifications, prices,
terms, or suppliers
New Rebuy
Modified Rebuy
Straight Rebuy
Derived Demand
Definition 2 of 67
many sellers
Oligopoly
Monopolistic Competition
Pure Competition
Pure Monopoly
Definition 3 of 67
Unnecessary feature or function
Feature Inflation
Feature Bloat
Feature Fatigue
Monopolistic Competition
,Definition 4 of 67
open ended, closed ended, dichotomous, semantic differential, likert scale
Types of non-probability samples
Types of survey questions
Levels of strategy
4 p's of marketing
Definition 5 of 67
list price, discounts, allowances, credit terms, payment period
price
product
promotion
place
Definition 6 of 67
High share of high-growth market
Stars
Question Marks
Cash Cows
Dogs
Definition 7 of 67
a situation requiring the purchase of a product for the first time
Straight Rebuy
New Rebuy
International Firm
Modified Rebuy
,Definition 8 of 67
illegal
Market penetration
Price fixing
Predatory pricing
Dynamic pricing
Definition 9 of 67
multi domestic marketing strategy
Joint Venture
Importer
Transnational Firm
Multinational Firm
Definition 10 of 67
Social- demographic shifts, cultural changes
Economic- Macroeconomic conditions, consumer income
Environmental forces affecting suppliers
Types of marketing research
Situational influences that affect purchase decisions
Types of survey questions
Definition 11 of 67
Sharing ownership, control, and profits
Joint Venture
Partnership
Direct Investment
Transnational Firm
, Definition 12 of 67
obligations to the environment and public
attitude formation
societal responsibilitiy
Societal values attitudes
define the problem
Definition 13 of 67
Assertiveness, Extroversion, compliance, dominance
Situational Influences that Affect Purchase Decisions
Swot Analysis
Joint Venture
Key Traits of Personality
Definition 14 of 67
generates large amount of cash
Dogs
Cash Cows
Question Marks
Stars
67 Multiple choice questions
Definition 1 of 67
a business buying situation in which the buyer wants to modify product specifications, prices,
terms, or suppliers
New Rebuy
Modified Rebuy
Straight Rebuy
Derived Demand
Definition 2 of 67
many sellers
Oligopoly
Monopolistic Competition
Pure Competition
Pure Monopoly
Definition 3 of 67
Unnecessary feature or function
Feature Inflation
Feature Bloat
Feature Fatigue
Monopolistic Competition
,Definition 4 of 67
open ended, closed ended, dichotomous, semantic differential, likert scale
Types of non-probability samples
Types of survey questions
Levels of strategy
4 p's of marketing
Definition 5 of 67
list price, discounts, allowances, credit terms, payment period
price
product
promotion
place
Definition 6 of 67
High share of high-growth market
Stars
Question Marks
Cash Cows
Dogs
Definition 7 of 67
a situation requiring the purchase of a product for the first time
Straight Rebuy
New Rebuy
International Firm
Modified Rebuy
,Definition 8 of 67
illegal
Market penetration
Price fixing
Predatory pricing
Dynamic pricing
Definition 9 of 67
multi domestic marketing strategy
Joint Venture
Importer
Transnational Firm
Multinational Firm
Definition 10 of 67
Social- demographic shifts, cultural changes
Economic- Macroeconomic conditions, consumer income
Environmental forces affecting suppliers
Types of marketing research
Situational influences that affect purchase decisions
Types of survey questions
Definition 11 of 67
Sharing ownership, control, and profits
Joint Venture
Partnership
Direct Investment
Transnational Firm
, Definition 12 of 67
obligations to the environment and public
attitude formation
societal responsibilitiy
Societal values attitudes
define the problem
Definition 13 of 67
Assertiveness, Extroversion, compliance, dominance
Situational Influences that Affect Purchase Decisions
Swot Analysis
Joint Venture
Key Traits of Personality
Definition 14 of 67
generates large amount of cash
Dogs
Cash Cows
Question Marks
Stars
