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  • 13 januari 2025
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On 27 December 2023 Amazon was fined €32m (£27m) for practising excessive surveillance

on its workers in France, a practice that data and privacy regulators in the country deemed

unlawful. Mayne (2024) explains that the monitoring practices implemented by the company

like the use of cameras, scanners and worker tracking infringed on workers’ rights and GDPR

standards. National Commission on Informatics and Liberty (CNIL), a regulatory body in

France that advocates for data privacy, penalized the global giant Amazon for what it said

was illegal and excessive monitoring. This fine demonstrates the need for multi-national

companies to ensure that they follow the privacy laws of the nation they operate in.

The core issue in this individual report is between Amazon seeking efficient operation and

employees’ privacy. Technical measures designed to address theft, privacy, control inventory,

and enhance productivity consequently created discontent from employees that led to legal

complaints and investigations (Brand, 2024). Subsequently, this case has ramifications for

Amazon’s employees, Amazon and its future functioning, and CNIL and other regulatory

authorities meant to protect privacy of workers. This report will examine the case of

excessive surveillance in Amazon French warehouse as a source of conflict between Amazon

and its employees, the theoretical underpinnings of the case, and recommend measures that

might prevent the reoccurrence of the conflict.

Theory-Based Critical Analysis of the Causes of the Conflict

Causes of the Conflict

Central to the employment relations case in this report is the need for balance between the

privacy of employees and a company’s performance. Indeed, the firm largely believes in its

business objectives and goals as the primary drivers of performance and expects the

employees to align with those goals (Mayne, 2024). When used in this context unitarism

means that Amazon perceives its monitoring practices as appropriate in efforts to minimize

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theft and promote safety and efficiency. However, this approach overlooks any variation and

diverse opinions between workers, who view these measures as a violation of their privacy.

On the other hand, there are always conflicts of interest between workers and the

management. This is because employees may not believe in the same goals as the company.

Employees, especially the lowly ranked workers at the Amazon warehouses appreciate

autonomy and privacy. From a pluralist perspective, surveillance systems are implemented by

the management to maintain high levels of control to their employees who in return, do not

perceive such surveillance systems as supportive, but rather as interference of their privacy

(Van, 2022). Based on the pluralist perspective, the approach by Amazon has never paid

attention to the paramount needs of its employees.

Amazon’s Perspective

Amazon’s surveillance practices are largely rooted in two primary objectives: improving the

efficiency of their work and enhancing safety. For Amazon that is entirely dependent on a

lean and efficient operational network, monitoring its employees makes it easy for the

management to notice weaknesses and identify security threats. This approach is consistent

with scientific management theory in that it seeks to enhance efficiency through stringent

managerial approaches (Bell and Martin, 2012). By investing in such kind of practices such

as use of camera and workers’ tracking, Amazon is able to optimize and maximize

productivity in a time-sensitive economic environment.

The company also claims that surveillance is a significant aspect in promoting the firm’s

protection. Since the warehouses contain expensive items then chances of theft occur, hence

surveillance is viewed as a way of discouraging such acts. For Amazon, surveillance is not

disciplinary, but protective, meeting the needs of the company and employees by keeping the

workplace environment safe.

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