All 9 results
Sort by
Best selling Marketing notes
-
Lecture notes the foundations of marketing
- Class notes • 17 pages • 2023 Popular
-
- CA$10.52
- + learn more
This document includes the lecture noted of the course Foundations of Marketing.
-
Marketing Management - lecture notes
- Class notes • 59 pages • 2023 Popular
- Available in package deal
-
- CA$10.52
- + learn more
The document contains a summary of the lecture notes for the course Marketing Management from the minor Business Administration.
-
BUSI 2204 - Chapter 6 Summary - Marketing, ISBN: 9781292146508
- Summary • 6 pages • 2023 Popular
-
- CA$13.62
- + learn more
Chapter 1: Introduction to Marketing 
Content Covered: 
- The scope and challenge of marketing 
- The marketing process 
- The customer-driven marketing strategy 
- The marketing environment 
- The company’s marketing mix 
- The company’s customer value proposition
Do you also write study notes yourself? Put them up for sale and earn every time your document is purchased.
-
BUSI 2204 - Chapter 4 Summary - Marketing, ISBN: 9781292146508
- Summary • 4 pages • 2023 Popular
-
- CA$13.62
- + learn more
Chapter 4: Connecting with Customers 
Content Covered: 
- Developing effective customer relationships 
- Designing customer-driven marketing programs 
- Crafting customer-driven marketing strategies
-
BUSI 2204 - Chapter 5 Summary - Marketing, ISBN: 9781292146508
- Summary • 6 pages • 2023 Popular
-
- CA$13.62
- + learn more
Chapter 5: Creating and Capturing Customer Value 
Content Covered: 
- Understanding customer value 
- Developing products 
- Crafting services 
- Building customer value 
- Capturing customer value
Newest Marketing summaries
-
Marketing Management - lecture notes
- Class notes • 59 pages • 2023 New
- Available in package deal
-
- CA$10.52
- + learn more
The document contains a summary of the lecture notes for the course Marketing Management from the minor Business Administration.
-
Lecture notes the foundations of marketing
- Class notes • 17 pages • 2023 New
-
- CA$10.52
- + learn more
This document includes the lecture noted of the course Foundations of Marketing.
-
BUSI 2204 - Chapter 6 Summary - Marketing, ISBN: 9781292146508
- Summary • 6 pages • 2023 New
-
- CA$13.62
- + learn more
Chapter 1: Introduction to Marketing 
Content Covered: 
- The scope and challenge of marketing 
- The marketing process 
- The customer-driven marketing strategy 
- The marketing environment 
- The company’s marketing mix 
- The company’s customer value proposition
Do you also write study notes yourself? Put them up for sale and earn every time your document is purchased.
-
BUSI 2204 - Chapter 5 Summary - Marketing, ISBN: 9781292146508
- Summary • 6 pages • 2023 New
-
- CA$13.62
- + learn more
Chapter 5: Creating and Capturing Customer Value 
Content Covered: 
- Understanding customer value 
- Developing products 
- Crafting services 
- Building customer value 
- Capturing customer value
-
BUSI 2204 - Chapter 4 Summary - Marketing, ISBN: 9781292146508
- Summary • 4 pages • 2023 New
-
- CA$13.62
- + learn more
Chapter 4: Connecting with Customers 
Content Covered: 
- Developing effective customer relationships 
- Designing customer-driven marketing programs 
- Crafting customer-driven marketing strategies
-
Bachelor Thesis - A marketing strategy for the German marketing of company X to boost overall sales (GRADED WITH AN 8)
- Thesis • 69 pages • 2018 New
-
- CA$16.53
- 31x sold
- + learn more
This thesis was written for the study International Business focussing on (online) marketing. The research question that has been researched is: "What online marketing strategy should company X implement for the German market in order to increase overall sales with 25%?". To answer this research question several theories were used focussing on (online) marketing, consumer behaviour and cross culture. To examine the study, primary data was gathered in the form of an interview with a marketing e...
-
Summary Marketing - An Introduction - Chapter 1,2,3,6,7,8,9,10,12,14 IBMS
- Summary • 55 pages • 2018 New
-
- CA$8.26
- 30x sold
- + learn more
Summary of Marketing book: Marketing 'An Introduction' Thirteenth edition - Gary Armstrong, Philip Kotler with Marc O. Opresnik. Chapter 1,2,3,6,7,8,9,10,12,14 - International Business Studies
-
Abstract book Marketing Management
- Summary • 57 pages • 2016 New
- Available in package deal
-
- CA$10.52
- 7x sold
- + learn more
This is a summary of the book Marketing Management course within the specialization of Law and Business Administration and minor in Business Administration from Leiden University. It concerns the chapters 1, 3, 5 t / m 7, 9, 10, 12 & 14
How did he do that? By selling his study resources on Stuvia. Try it yourself! Discover all about earning on Stuvia