SMAD 150 Questions and Verified Answers Pack | Passed | A+

Media ownership patterns show a strong movement away from what? : localism and toward concentration Localism definition : Power is best shared among many people Everyone has a voice and can influence decisions Efficiency definition : Power is best concentrated among a few people These few can...

Chapter 15: "Who owns and controls the mass media" : Key Ideas and Questions -media ownership patterns show a strong movement away from localism and toward concentration -How concentrated is the media industry? -Are media companies monopolistic? If so, what is the impact? -Are media differe...

Agenda Setting Theory : if a news item is covered frequently and prominently, the audience will regard the issue as more important. How messages in the news media order what we think about. Cultivation Theory : The process by which media shape our view of the world and cultivate our widely ...

4 dimensions of media literacy : communication technologies, economics of mediated communication, meaning of messages in the media bullet theory : assumes audience is passive, inject with ideas uses and gratifications theory : you seek out what you want, entertainment, information, identity, ...

Westinghouse Electric company, which began as a maufactuer of railroad and air brakes in Pittsburgh in 1886, bought which television network in 1995 when it decided to change its line of business. : CBS In 1999, Viacom announced a merger with which television business? : CBS How concentrated...

the commodity self : individuals consume and pursue fashion to individuate themselves, yet do so in order to be socially accepted - to fit in and be popular. moreover, mass produced goods and fashion are used to produce a fake individuality, a commodity self, an image the process of construc...

Hypodermic Needle (1920s and 30s) : Mass media messages have strong and more or less universal effects on audiences. Limited Effects (1940s and 50s) : Mass media are simply one of many determinants of how people think or behave. Media principally reinforce existing beliefs. Specific Effects ...

Hypodermic Needle (1920s and 30s) : Mass media messages have strong and more or less universal effects on audiences. Limited Effects (1940s and 50s) : Mass media are simply one of many determinants of how people think or behave. Media principally reinforce existing beliefs. Specific Effects ...

Miller v. California : A 1973 Supreme Court decision that avoided defining obscenity by holding that community standards be used to determine whether material is obscene in terms of appealing to a "prurient interest" and being "patently offensive" and lacking in value. Falwell v. Flynt : ...

social learning theory : How, when, and why we imitate the behaviors we see dramatized in media narratives and ads. Cultivation Theory : How the media over time encourage particular worldviews in us through the "common symbolic environment" of television and movies. Social Learning Theory ...

Media ownership patterns show a strong movement away from _________ and toward __________ : localism, concentration Are media companies monopolistic? : No, they are oligopolistic, meaning a few companies control most of the content. How are media different from other businesses? : They deli...

Cultivation Theory (Gerbner) : The process by which media shapes the view of our world/ conceptions of reality Long term effects Mean World Syndrome : The mindset that the world is scarier than it actually is Hypodermic Needle Model (1920s and 30s) : Mass media messages have direct effects ...

Miller v. California: 1973; freedom of speech (obscenity); declared that work is obscene if 1) work is prurient 2) offensive way 3) lacks literacy value Falwell v. Flynt: hustler magazine's parody of jerry flynt was deemed within the law. 1st amendment protects against parodies because the aud...

"Who Owns and Controls the Mass Media?" (Potter Chapter 15) : This chapter provides such an analysis to help you begin to think more deeply on the topic and develop an opinion on whether you favor localism or efficiency. Media critics are wary of the degree of concentration in the media indus...