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Extensive notes all lectures Human Resource Management

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Extensive notes of all seven lectures for the course Human Resource Management for the Pre-MSc programm of various masters.

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  • March 23, 2021
  • 77
  • 2020/2021
  • Class notes
  • Dr. t. vriend ,dr. y. yuan
  • All classes
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Sheetnotes Human Resource
Management
Lecture 1: HRM in the 21st Century
If you do not aspire working in human resource management, this knowledge can still be used in
business consultancy and other managerial positions etc.

SHRM  society of human resource management  largest community in the world. A lot of
information on website. SHRM offers certifications programs  HRCI.

Introduction to HRM
HRM: history and the present
Case of today—Starbucks

- 3000 locations
- Aim: one Starbucks at every corner
- A lot of employees  if want to replace a whole city of Groningen cannot suffice
- Rated very high in employees
- Turnover rate (leaving of employees): only 17%  average is 150-400%.

The history of HRM

- 1930: Taylorism and scientific management
o History of management
o In order to get workers to finish their jobs you need to exert a strict control on them,
make sure workers can finish their job on time
o No prober idea of human resource management, personnel management
o Employees did not engage at work, did not show up  not efficiently
- 1930-1960: Personnel management (question: difference with Taylorism?)
o Managers had to make sure that employees work productively
 How fast can employees can do their task?
 How is the quality of what they deliver?
o People come to work, work in sufficient way to ensure efficacy an efficiency 
quantity of product employees can produce
- 1960 Human resource management
o Cost-centered  HRM is there to reduce the costs  make sure that employees do
not become lazy or do not deliver  changed
o New idea  psychologists: employees are human  recognize they have
motivations, needs, social needs  motivate them with different approaches:
recognition, great work environment, money
- 1970-: Strategic human resource management
o Should be aligned with corporate strategies

M in HRM
Traditional HRM aimed for:

- Task completion; absenteeism; turnover (is accompanied with a lot of financial but also
social costs)

,Key outcomes now:

- Improve performance & productivity (effectiveness + efficiency)
- Achieve organizational goals
- Help employees prosper (e.g. engagement)
o Finding own value
o Developing competence skills
o Enjoy their own job
- Stimulate positive behaviors
o Extra roll behavior
- Fulfill social responsibilities

R in HRM
Employees as resources:

- Economic resources
o Knowledge, skills & abilities  will help achieve your work, get things done
- Intangible assets
o Creativity & social capitals  employees carry other valuable assets with them
o When you hire people, particularly senior management, you also hire the network of
the person
o Creativity and innovation  extra rol behavior  not defined by contract  can
provide something valuable and innovative  competitive advantage
- Varying asset values
o Star vs non-star employees
 E.g. john leahy  airbus  increased market share in airplane industry 
star-leader, star performance  can contribute to your firm performance 
20% of the employee population  80% the performance
o Ups and downs of employees
 they are human
 family situations: maternity leave
 understanding health, varying value in terms of resources  more
humanistic caring system to employees

H in HRM
- Human needs
o Self-determination theory
 Autonomy: we want to master our own lives, make our own choices
 Competence: demonstrate competence
 Relatedness: social connections
- Motivation and emotions
o Maslow’s motivation hierarchy
- Employee wellbeing
o Stress burnout satisfaction
o Issues of engagement is overwhelming: 13% really feel engaged at work
o High pace  stress
- Life beyond work!
o Security and health, wellbeing, work-life balance
o E.g. policies for children to go to local schools

,An example of Starbucks
HR policies

- Employees as partners
- Respecting them as people, valuing them as people

HR systems

- Compensation structure
- Partners should have better salary than workers

HR practices:

- Salaries above minimum wage
- College Achievement Plan, Coffee master program
- Open forums with senior management  opportunity to growth from first line

Essential HRM functions




What kind of resources do you need  planning  how many people, what do they need to do etc?
 HR forecasting: what would be the supply, demand  combined with job analysis  what kind
of competence? Analyzing your work flow, analyzing your jobs

How do I find them?  Hiring  attract sufficient amount of employees, selection process, the best,
fit your company

How do we manage them? HR assessment and training  we want certain outputs from them 
check their performance, mental health, develop trainings  motivation  incentives, different
approaches

Evidence-based HRM!

Intuition-based or evidence-based?

- The most valid performance interviews are designed around each candidate’s unique
background. True or false?
o Structured interviews with same questions has higher validity than unstructured,
meaning that the statement is false.
o Different questions  how can you compare? How can you be unbiased?
- HR Professionals: Average of 57 % correct answers out of 39 questions

, HRM: new challenges
New HRM challenges(1): Globalization
Reasons

- Lower costs (but can lower job opportunities in home country)
- Companies would like to expand
- Countries due to political negotiation would agree to low the barrier  stimulate
globalization

Examples:

- Offshoring: the practice of basing some of a company's processes or services overseas, so as
to take advantage of lower costs.
- Outsourcing: is a business practice in which services or job functions are farmed out to a
third party.
- Reshoring: the practice of transferring a business operation that was moved overseas back
to the country from which it was originally relocated.

Starbucks, benefits from offshoring  latin-american countries, such as Colombia  coffee beans
 uk for production and selling. Subsidiary in Switzerland manages this relationship  20% increase
in return for this  uk can benefit from this tax-refund policy  gain more via setting up very tiny
offers in Switzerland

Outsourcing  nothing to do with location, does not matter which country the organization is in 
ownership of certain businesses has shifted from your own company to somewhere else  for
example when you want to focus on most important business operations. E.g. starbucks realized that
the benefit of producing your own coffee beans was no longer that high than selling them 
revenues more from selling part than from production part  shut down its manufacturer in Seattle
 70% of coffee beans from all sorts of local workshops, factories in Africa, Asia.

Criticism  bring back more to home country  reshoring  for example when labour force in
China getting more and more expensive

Global Organization: An organization that employs a workforce in different countries throughout the
world, with a view to maximizing performance by sourcing or providing goods and/or services in a
globally based market, and in which decisions are driven by markets rather than geography

Global Participation and global employees  can be classified into three groups

- Parent/home country: the country in which the company's corporate headquarters is
located.
o Parent-country nationals
- Host country: the country in which the parent country organization seeks to locate (or has
already located) a facility.
o Host-country nationals
o Move manufacturer to Colombia, employees that you hire there
- Third country: a country other than the host country or parent country. A company may, but
is less likely, to have a facility there.
o Third-country nationals

In which countries do you anticipate an increase in assignment volume over the next 5 years?

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