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Eng103 Midterm: REAL ESTATE ON FACEBOOK - rhetorical situation of real estate posts CA$11.06
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Eng103 Midterm: REAL ESTATE ON FACEBOOK - rhetorical situation of real estate posts

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Abstract The purpose of this paper is to examine the rhetorical situation of real estate posts on the social media Website, Facebook, and its context as writing genre. To do this effectively, a secondary research has been conducted to identify the audience of this genre, its purpose, and context w...

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  • June 10, 2021
  • 10
  • 2018/2019
  • Essay
  • Unknown
  • A

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REAL ESTATE ON FACEBOOK 3



Running head: REAL ESTATE ON FACEBOOK 1




Real Estate on Facebook

Student Name:

Institution affiliation:




Table of Contents

Abstract 3

Introduction 4

Facebook Posts as a Genre of Writing 4

Facebook Vs Other Genres In Business Communication 5

Real Estate Posts On Facebook 6

, The Rhetorical Situation 7

Context 7

Audience Analysis 8

Potential Buyers and Investors 8

Post Purchase Users 9

Purpose 9

Conventions and Expectations 10

The Content of Real Estate Posts 11

Brevity 12

Special Tabs 12

Local Interests Are At The Center Of The Post 12

It's All About The Product 13

It's Never That Serious 13

Structure 13

Conclusion 14

References 15



Abstract

The purpose of this paper is to examine the rhetorical situation of real estate posts on the social
media Website, Facebook, and its context as writing genre. To do this effectively, a secondary
research has been conducted to identify the audience of this genre, its purpose, and context
within the medium it is written. Accordingly, the purpose of this paper is to focus on a content-
based analysis that portrays the rhetorical situation of this genre of writing. Facebook has
revolutionized how real estate writers communicate their products to potential customers.
Through the social media genre of writing, Facebook offers real estate businesses the opportunity
to refresh how they present themselves to consumers. Marketing strategies can be transformed
easily because Facebook contains a huge amount of data posted by users. Using this information,
real estate marketers and writers can draw patterns of consumer online activity and adjust their
strategies in order to increase sales.

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